Streaming Has Overtaken Traditional TV for the First Time Ever


Flow It has been the most The popular single form of TV usage Years ago, but this was not the last obstacle. The juggling of the broadcasting and cable television was more popular than both more popular and more types of services than traditional television services. According to Data from NielsenThe flow was just overcame this last barrier.

Nielsen, in May, amounted to 24.1% of all television television and broadcasting television television, which is 20.1% of all the tracking. Streaming services make up 44.8% of the general observation, just overwhelming their cable and broadcast efforts. This happened during the only days, ie as big events Mike Tyson-Jake Paul Battle Netflix, but streaming has never provided that edge for all a month.

Numbers were helped with the addition of more flow services to the dimensions of Nielsen. Original list Included giants Netflix, Disney Plus, YouTube, Hulu and Amazon’s head video. Expanded to 11 general service and Now includes Roku Channel, Paramount Plus, Tubi, Peacock and Warner Bros. Discover.

The next stage for the flow will keep this leader for all quarters. So far, cable and broadcast are still statistical, Combine for In the first quarter of 2025, 57.6% of the flow on all TV, flow 42.4% of the flow. The current device should continue, the second quarter of 2025, the first quarter flowing can be marked by the traditional television and mark the first quarter.

YouTube and Netflix win great

YouTube led the way to the road with 12.5% ​​of the audience. Netflix, which is the largest unified video-demand service, is Netflix, which is a capacity of four years. Disney Plus and Hulu, Prime Video and Roku channel rounds Disney to the top five.

However, YouTube is the biggest winner. It can not only lead all the streaming services in the market, but also has the highest share measured by Nielsen and is on a segment that is a growing segment with free, advertising support services known as fast services. Other rapid services measured by Roku Canal and Tubi, including a data firm, including Rock Channel and Tubi, including 5.7% of all TV reviews in May 2025 are the same individual broadcasting network.





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *