Chinese exporters must build brands

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Jinhua, China – June 16: On June 16, 2025, China, 2025 in preparation for the 618 shopping festival, employees and packages of the border e-commerce festival. (Photo by Yang Meiging / VCG via Getty Images)

VCG | Visual Chinese group | Getty pictures

This report is from the Chinese connection bulletin of CNBC, which brings information and analysis of CNBC’s second largest economy. Every week, we will explore the biggest work stories in China, we will help you build a Lownown for market movements and for next week. As you can see? You can subscribe here.

The great story

“Do you need the US Warehouse?”

“Do you need a Mexican storage?” “Shipping to Europe?”

Sellers speaking in Mandarin Chinese, 10th Shenzhen Internationals-Swords E-commerce e-commerce e-commerce e-commerce e-commerce e-commerce did not think of pushing logistics services. A logistics company has recruited exterior-looking models in bright silver clothes for even the parade around the space.

This is one of the largest events of the year for companies selling from China to the United States and other countries through the Internet. In the middle of a Tepid peace of the US-China Tariff War, many companies took part in the US market.

But the game has changed to survive.

“The last 30 years have helped Chinese companies to be very adult in the field of supply of supply,” Tina HSU said to me in Mandarin in Mandarin at the beginning of the Partner AigC Empower. “Today, if there is a means of help (enterprises), please resonate with users … can resonate with users … It can leave outside with a longer duration and higher profit.”

AIGC Empower claims that these tools are. The HSU has a tool for a system and product advertising to explore two generatative AI-powered products with Amazon and Wayfair in Zhuhai, China, China, AIGFAir last month. The service starts in 10,000 yuan ($ 1,390) – and has already purchased about 100 orders.

“Many, not every customer who can assess the value of our product and the need for the brand, he noted that it was the best of Chinese entrepreneurs. But Chinese companies will have difficulty in the next 30 years.

To spend more on ads

Several companies with Chinese roots, such as Temu and Shein, attracted the largest e-commerce, and several small Chinese enterprises also hit the Internet on the Internet to sell at home to foreign consumers.

“The United States consumer market is still the largest in the world and is the destination for the most border e-commerce vendors,” said Miao Shou, which sells the program on many e-commerce platforms from many e-commerce platforms. This is due to a CNBC translation of Mandarin-language records.

Although companies appeal to other countries, they still hold on some sources to place the US market – the conditions have improved in the next few months, he said.

No matter what, Chinese vendors enter the e-commerce trend on the border.

Miao Shou claimed that this was a total of 800,000 customers in June, with 200,000 companies connected to 200,000 companies in the platform in the last six months. Li aims to double the transaction volume of customers on the company’s platform this year.

In order to stand in such a competitive environment, these companies need better brand and marketing, especially in the existing trade climate.

“We believe that this time, this time, this time,” we are not only the price quality, “Fintech General Manager, Fintech General Manager, CNBC’s Translated.

Fondpark, which has $ 750 million in financing Goldman Sachs and HSBC, pays money to small Chinese enterprises that sell their items abroad. Huo working in Alibaba, said the beginning will be Official Credit Provider for Certain Chinese Dealers in WalmartAnd at the end of this year, Amazon aims to reach a similar partnership with sellers.

Huo said that Fundpark has losed more than 20% of customers’s product operation costs, from 2023 to 5% more than 5% to 5%.

Advertising costs can lead to short-term reserves in sales, it is a longer term process and a more difficult work to build a brand. Even the legend of the advertising legend John Hegarty had difficulty preparing the brave and transformation movements of companies to stand on the market. However, if Chinese exporters competed in a global scale, the brand should pay attention to a difficult task.

China’s Cut-Throat is like things that play in the electrical and automotive industry. Companies are fluttering prices and provide higher technological features, but they must create brands that resonate with consumers to avoid a long-term period.

Legal protectors

Some Chinese companies believe that they need to build the brand, but they believe in the lack of legal sources to protect themselves – especially the market-rely launches the target claims that can force a Chinese seller to get off work.

There was such an actual problem with a group of a group of merchant Jack Zhang, Senior Secretary General of the Department of Lady Insurance Department of Shenzhen Border Border Jack Zhang’s Secretary General, a new platform using a cheap insurance structure for light services. Leads the project with a team of about 30 people.

His plan is to negotiate with thousands or tens of thousands, thereabouts, and in a US or another market. This is far from the operation service and Zhang hopes that next year it can reach a 1000 people around this time.

Several companies in EXPO also announced the advertising of services from the business regulations – the US trademark will end the $ 485 equivalent of $ 485, and is now a $ 150 discount. However, as many of the sellers imitate each other’s style, just trying to evaluate others, the concept of a brand has not yet left.

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You should know

China’s retailers sharpened expectations in May. The sale has been the biggest jump since December 2023, government subsidies has been increased and started early as the main e-commerce event of online shopping. The manufacturer’s speech and fixed active investment was softened from the previous month and missed the previous month.

The United States has been renovated by the trade reconciliation, and a military rare land issue was not resolved. According to this a Reuters sheetHe informed about the two people with reference to the bilateral meeting. Beijing has not yet vacated the export of some specialized rare earthquisies, and the most advanced AI chips of the United States keeps young people to export to China.

China has restored Boeing’s jet supply. Boeing Delivered the new 787-9 plane Şənbə günü Çinin Juneyao Hava Yolları, Pekindən bir neçə ay sonra, Vaşinqtona qarşı Tat üçün tat-tat-tat-tat-tat-tat-tat-tat-tat tədarükünü dayandırmışdı. After this delivery, it comes after I agree on the congregation of some punishment measures against the United States with more trade talks.

– Anniek bao

In the markets

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Performance of the Shanghai composition during the past year.

Go out

18-19 June: Lujiazui Financial Forum in Shanghai

June 19: The deadline for the handy to sell Tiktok, likely to be extended

24-26 June: 24-26: “Summer Davos” in the Tianj of the World Economic Forum; AIIIB Annual meeting in Beijing

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