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Luxury brands, exploring new avenues to earn customers during the coviet, returned safe places of exclusivity. The only problem is to win and maintain the generation of the next generation of buyers, they must marry the need to escape with the consumer who wants to share everything online.
These companies do not have time to waste. According to a spring update from Bain & Co., the industry loses speed at a relatively quickly.
On Thursday, in 2025, the sector of 2025 shows 1.5 trillion euros ($ 1.7 trillion).
Even last year, Private Luxury Goods In 2024, in 2023, he was one of the categories noted that the most noticeable slowed down 369 billion euros from 369 billion euros to 369 billion euros in 2023. This celebrated its first contraction for 15 years – except for the pandemia.
The gap between the winners and losers in the luxury sector also increases, the author’s writers added Claudia d’Arpisio and Federica Levato.
The gap between the top 75 percent and the lower 25th interestpaste increased by 1.5 times a year ago, and the increase in 30% of the sector, which continues to be loaded with market leaders, continued to increase by 30% to 30%.
Part of the problem, consumers associated with the “value equation” as “value equation”, they associate with enough experience, social and cultural kudos or their paid high prices?
For a long time, he tried to raise the customer base to be more comprehensive for luxury brands, D’Arpisio says Fortune. This really, in some categories, “all categories that can be more relevant to young people, as well as shoes, sports shoes, and even beauty, have intensified in some categories.”
This strategy, brands, brands, brands, brands, brands, reduce the pace of innovation, and therefore, the question of leading consumers If the costs are really worth.
“Thus, 50 million less customers, especially in the younger generation, especially the younger generation,” D “D’Arpisio continued.”
Exclusivity in online period
Back to exclusivity, ask young consumers online when you are known as a social media generation to send online.
Days of the forto no rooms without any camera designer bags were allowed to take any movie: This is available on a page for you.
“Luxury,” D’Arpisio, “Bain & Co. was associated with the provision of” D’Arpisio, which is a vertical, durable for global fashion, luxury goods. “The previous generation demonstrated wealth and demonstrated success in life, now it is now shown in your identity Or your ability to choose your aestheticsyour quality of life.
“It’s a great need for this sharing, especially in the gen z. This sharing is both the two contradictory force.
Continued: “Social media provides a large impetus for luxury consumption, because the potential to share with a larger audience has expanded both more client and communication strategies, and thus have something wider.
“So yes, they want to be exclusive, but they know the power of social media.”
