Was the Chinese Consumer Canvivator? 618 The festival suggests that


The Chinese e-commerce giant Alibaba’nın Taobao and trade government subsidies said there are strong sales in the categories suitable for government subsidies.

Serene Lee | Sopa Pictures | Lightrocket | Getty pictures

The latest shopping festival of China, wrapped in Wednesday, was indicated by an apple trade in consumption, as electronic trade companies are also consumer electronics, as well as beauty and pet care products

618 Festival is one of the largest promotional periods of the year in England Alibaba, Jd.com And other large Chinese e-commerce platforms bring out discounts.

This year, the total cost of the festival, over time, increased by 15.2% since last year, $ 855.6 billion yuan ($ 119 billion) The retail information provider is a class.

Last year indicates a bit of recovery in consumption after a one-year discount on the sale of synt data for the 618 festival For the first time in eight years. However, as with other annual shopping events, retailers expanded the promotional process, which will start until 2024 before June 18, May 18, before June 18, 2024.

Again, JD.com, the number of buyers participating in June 30 and June 18, a double high, a double-high-high, unverified figure, he said. More than 2.2 billion orders were registered between JD channels, including online and offline stores, food delivery and fast trade. According to the retailer.

Investors were achieved by the fastest growth and wind data since December 2023, which is expected in May a year before Monday, and the fastest growth of 2023.

Chinese consumers “spend a lot of money in foreign clothing. The company helps foreign brands – Vitamin and clinical – sell online in other parts of China and Asia.

The company estimates that the value of total goods in 618 increased by 14.1% to the year before the cost of the total goods and indicates how slowly increases the synthes.

He also pointed out The number of customers outside of China’s large, well-known cities is to increaseBased on the packages that the company has left the warehouse.

The impact of subsidy

Beijing’s trading program to subsidize certain consumer products such as consumer electronics helped to go on sale.

110.1 billion yuan on sale, 110.1 billion yuan home appliances that brought home appliances, according to the syntus, 43.2 billion yuan in 43.2 billion yuan 33.2 billion yuan.

Similarly, Chinese e-commerce giant AlibabaTaobao and TMAL, strong sales in categories suitable for government subsidies – November 9 Singles Day Trade Festival with primary sales, show the interesting consumer interest of the latest subsidies.

Taobao’s generative artificial intelligence tools also increased sales. The company said in early this month that his image-to-video feature and an advanced marketing proposal model increased the return on investment in the early this month. The alibaba and other major Chinese companies reflect how The first quarter was reported to improve the sale of consumer, Partial bolt by AI-Future Marketing Tools.

Buyers also break up their pets. Taobao and TMAL, noted the increase in the demand for pets, because in the first 100 minutes, total sales exceeded the first four hours of the same period last year.

Chinese consumption data is not all the darkness and suffering for trading, incentive: barclays

However, despite the strong sales, some Chinese governments lost these trips several times to the end of these visits several times several times, because they have run out of money to offer trade-subsidies. Chinese media reported Yicai Thursday.

“We believe that the introduction of 18 June this year, the trade subsidy program remained intact,” said Nomura Analysts on Thursday.

Analysts added that many of the Mainland Chinese regions stopped trading programs around. Xinhua State News Agency on Friday Allegations that regions canceled subsidies have denied.

Xinhua also stated that Chinese consumers expected on Friday More consumer goods subsidies From the government in early July.

A very good thing?

This year’s 618 festivals continued at 618 festivals on May 13-18. Although retail sales are improving during this period, experts warn that such festivals can reduce the incentive to last for a long time.

“If you have these festivals and become a more regular feature of these online platforms, these discounts, discounts and special offers are difficult for them to continue in all years,” he said.Chinese connection“Friday.

Instead, government and companies will have to think more innovative ways to increase internal consumption.

Beijing has chosen to pay for consumers to pay attention to subsidies and support for special products for special products.

– CNBC’s Evelyn Cheng contributed to this report.



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