Retail veteran Julie Bornstein’s Daydream starts AI Fashion Shopping Agent

“I remember thinking, I would like to build a search and discovery platform that helps you find the right job one day,” he said Fortune in an interview at the beginning of this month.

In the next few decades, in the next few decades in Nordstrom, City Outfitters, Sephoraand the stitch correction and selling as a fashion startup builder yes Pinterest In 2022, Bornstein approached the goal.

However, 52-year-old Bornstein opened the most complete manifestation of Bornstein in the quarterfinals. AI-Powered Fashion Discover and comes in the form of shopping marketplace DisappointmentBornstein announced a $ 50 million seed investment for the first time after a year after Bayzstein.

“It’s an extremely that I saw and seeing,” Bornstein said. “I just waited to hold technology.”

For Bornstein, the first seed for the idea of ​​dreaming In 2022, ChatGPT can take the stage and can provide any inquiries and detailed answers and recommendations that work in the spoken language, large language models or LLMS.

Bornstein’s Daydream, many existing fashion brands and retailers, as well as the lower friction and a high level, create a new fashion dress in a special way, and many fashionable brands and retailers are trying to beat something like Chatgpt and confusion. While breaking this, a high-employed flywheel, which is not wanting to miss a new growth channel, can use the first Mover’s advantage to build a large flywheel, a hard flywheel.

In the beginning, Customers going to Daydream (no applications) are first met with inquiries related to a number of biographical questions (name, birthday, genital, sex, sex, sex and budget. (The cheapest budget ranges say about $ 150 and says something about a high-level client of customers who dream. (New users can skip and advance the short login request.)

This question is accompanied by a large box that seems deliberately prepared for surveys that are longer than a simple keyword search. In the short test of this correspondent, the system quickly gave very good results with several surveys, as well as with several surveys, and I am looking for the sports games that follow for the gaming sports game, but also a moderately fancy dinner. ”

After writing a request, the system quickly shows the flood of products, each of which draws two-thirds of the page is displayed in the rectangular tiles.

DayDread agent or chat experience passes to the left side of the screen and asks questions to try to further contribute to the results. .

To get an element, move from Daydream to the retail dealer or brand. (Bornstein plans for completing the operation on the partner’s shopping site on behalf of the AI ​​agent in the future.

“You can see us as a threat to them, but they are not,” Bornstein said. “Everyone is tired of being so dependent Google And Facebook for new users. ”

Daydream has signed up to 200 partners so far, most of the clothing brands Nike About 15 retailers, including Chloé and Khaite, including Luxury Labels, Nordstrom and Net-A-Porter, including 15 retailers. Starting, while a daylight continues to make a purchase from them, Bornstein will not provide a specific incision. Their ratio of branches of the branch allow them to be higher than the recommendation rights, which is lower than some fees that could be more than 30%, but more than 30% paid by luxury marketplaces.

This partner provides brands and retailers, products catalog information, which enriches the AI ​​agent with additional features to help develop quality recommendations in response to Nuansen questions. In the beginning, Daydream’s consequences are affected around a very small language model, each of which touches certain attributes of goods such as color or fabric.

Bornstein will have a student like Ai’s conversations and search experiences, chasgpt or in the categories in categories such as Chatgpt or Sharexity or Gemeexity or Gemeexity or GemeXity, a vertical fashionable fashionable fashion. However, it is also not clear that it is so fast and how quickly it can happen because it has been moving and how quickly the EU’s purchases of the EU shopping.

“I think e-commerce is difficult to imagine for the method of developing,” Bornstein said. “What we build today … and is a bridge between where it goes.”