Serena Williams, Back Founders with Reckitt Partners

Last week, the British Consumer Giant, such as the legend and investor, Lysol, Durex and Enfamil, was called the first entrepreneurial confidence in the English consumer health giant. In this new role, Williams, the rising student will help you to herbiolically back-up hygiene, mother care and health areas. It gets female-LED startups Less than 3% of global venture financing Despite research reflecting their research, the companies led by men.

“Thick, innovative ideas can solve the most fresh health problems in the world if it is given proper support to develop,” Williams said to me in Cannes lions. “This includes mentoring, financing and strong beliefs.”

His appointment is up to 200 secular founders of about 200 secular founders, Africa, Asia and Latin America to improve the access of health and hygiene for five million people for local leading solutions.

Partnership for Williams is both tactical and deeply aligned. “We realized that we are our same thesis, when investing in women, there are incomes when investing in the markets that remain beyond.” “It’s not a charity. It’s smart job.”

Since the distance from tennis, Williams established one of the most successful Venture investment records among investors athletes. In 2014, Serena focuses on various founders and increased a fund in a city of $ 111 million. At that time, he entered an enterprise ecosystem where 5% of VC was black and a smaller share of a smaller. Williams has already supported six Unicorns before the fund is officially supported. Today, he says that the portfolio is more than $ 14 billion and several decades.

“I wanted to prove that I could find companies and invest in investment,” he said. “We are now scale.”

Serena enterprises first invested in the early stage to health, Fintech and consumer technology companies. With the new partnership with Reckitt, Williams is doubled in sectors that are now prone to evasion by Silicon Valley. “Hygiene is regularly careful in the enterprise,” he said. “It’s not particularly creative for women, mothers and children. These are important markets that manage real effects and real income.”

Its role will combine the mentoring, including a network. Williams will advise the catalyst’s initiators, to help expand and expand their reliability through strategic entrances. “At the end of the day, the enterprise is about relations.” “A 30-minute conversation can unlock new partnerships or investment opportunities. I want to offer this access to the founders that are not part of the usual electric circles.”

It has already begun to combine catalyst builders with companies in their existing portfolio. “When you give women an opportunity, we often work twice as we are evaluated from the beginning,” he added, “This is not ready to take anything from the founders.” Pie. “

Ruth Umoh
rut.umoh@fortune.com

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