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Apple on Thursday declared A number of updates to the developer policy to adapt to the EU Digital Markets Activity (DMA). The expected news came on time to meet the last date on June 26, and then the iPhone manufacturer will take new fines. The changes will be able to communicate with the customers of the apps and communicate with the charges of apples.
EU regulators were previously Penalty 500 million euros They were threatening to apply further punishments that are not inappropriate to DMA and forcing Apple’s hand.
Customer Communications will be able to communicate with the newly “opposite” rules, which dictate the EU’s apps, now in any channel and communicate on alternative ways for shopping in other applications. This means that this link can share on a website, an alternative application market, in another application and more. These links may include applications or applications using a web view or native experience, Apple, or do not need to use the previously required julet screens or text.
In addition, instead of throwing the main technology fee (CTF), Apple presented a more complex payment structure.
Now there is an initial purchase fee (2%) and a store services fee. The latter is either 13% or 5% depending on the level of the developer. (Minor Business Program members pay 10%). 1st grade developers are able to get a more limited app store services, including application reviews, manual updates and antifraud measures. Tier 2 provides access Marketing tools, automatic updates, kurat and personalization features, application concepts, etc.
Then, for applications that want to connect to alternative payment methods for the purchase of the Appendix (EU) attachment (EU), the main technology commission (CTC). This will eventually replace the main technology fee (CTF).
During this day, developers paid Core technology 0.50 euros to install each application after 1 million downloads after application. The alternative will continue for developers on the EU alternative processing conditions.
CTC – 5% Commission for Developers on Standard Terms in the EU – will apply instead. The developers who are currently paying for the old CTF will pass to new rules by January 1, 2026.
“CTC, Apple’s recipients reflect the developers with investments, technologies and services that allow users to establish innovative applications with users,” Apple said.
Epic games CEO Tim Sweeney, the company sued the apple and won the right to use alternative payments in the United States without commission, Reacted to the news in X, Calls a more dangerous match than Apple.
“Apple’s new digital market is clearly illegal in harmful compatibility scheme, both in Europe and the United States and fair competition in digital markets.
