Snack stars aligned as combined for combination of $ 36 billion in Mars-Kellanova, FTC

The US Federal Trade Commission was announced at the end of Wednesday that after the investigation, the unification between Mars and Kellanova was determined not to threaten the unification in the market.

Kellanova shares increased by about 1% in the morning trade. Mars is private.

McLean, Virginia-based Mars, M & M’s, snickers and skittles, as well as Benin are sweet snacks like original rice and pet dish. Chicago Based Kellanova, established in 2023 Kellogg Co. Divide into two companies, cheez-her, Pringles, Eggo, city house, Morningstar Farms and rice krispies have brands.

Last August, Mars Kellanova announced his intention to buy $ 35.9 billion. He said the transaction would help expand the snack portfolio and expand the global scale. 50% of Kellanova’s net sales come from the United States and Canada.

Mars President and CEO Poul Weihrauch, the combination proposed by the decision of the FTC, one of the 28 adjustment approval, but cleaned them all. An Antitrest Review by the European Commission remains outstanding.

“This is one step closer to two iconic businesses with one-way footprints and portfolios, which allows you to watch the two iconic institutions one by one and more options and innovations.

Mars and Kellanova, until the end of this year, said they expect the European opinion.