Why a16z VC believes that Cluely, the ‘cheat on everything’ startup, is the new blueprint for AI startups

Cluyely, a “cheat” people “cheat” to all things “cheat”, a start that some people have financed a series of $ 15 million by some people X criticized VC firm to support the controversial company.

After all, it does not offer a product that can be used in a tight, suspect, but the beginning became famous for the use of many people called the angry art marketing.

However, the ability to catch the focus is exactly what the A16Z involves the startup.

Before meeting with Cluely’s founder Roy Lee, Andreessen Horowitz’s partner Bryan thought Bryan, who needed new marketing tactics in the AI ​​period.

Who thought, like many investors, thought that a superior “artist” product that previously had a superior success of a superior “artist”, most recently explained A16Z Podcast episode.

However, after a while, after Genay emerges, he saw an exceptional product.

“If you make this thing and a new model to enter this section in Openai or someone in their products, you make a new model for completion,” he said. “Thus, this could not be very well thought out, slowly. The founders had to be something that he moves extremely quickly.”

It has led to the fact that the speed in the realization, marketing or product building is the speed, to believe that it is speed to create a successful start.

Before this month, who has published a post The results, explain theory for consumer-ai beginnings, “Momentum is Moat.”

When he was familiar with Lee and could see that the known ones could be eager to educate, he knew that he had discovered a founder.

“EU’s, especially in the consumer, it was very difficult to pierce the noise of everything, and it is really impossible to do it in a row,” he said.

How does Lee explain that his polarized marketing approach has created so much noise?

“Most people don’t know how to prepare viral content,” said Lee Podcast. “Everyone in X works [sound] As the most intellectual, thoughtful person. But this is not just in viral. “

Lee, instead, he learned why some articles exploded in Tiktok and Instagram.

“Algorithms preach the most controversial things,” he said. “I just apply the same principles of disputes in X and LinkedIn.”

How many people do not know, Lee said that when the beginning started in April Slickly Manufacturer Video Lying to a woman with a woman with a woman with a woman and lie to a woman in a date.

Despite the slightest similarity of a product, the beginning has not yet opened the hating solution.

“Internet, ‘Where is the product?'” Lee said. “We have earlier than the latest YC Batch of companies. We still get more views from each of them.”

Lee is convinced that after the launch of the product, the company will create more excitement without the company without “marketing” in the last two months. (The formal start is set for Friday June 27 Sent x.)

Who sees the approach of “Momentlik as Moment” as a perfect embodiment of theory.

The A16Z partner has known since the time when the time was in AI, it is clear that it is clear that this can be known soon.

“The important thing is to try to build a plane as it falls below the abyss.

If this plane flies or crashed, we will all see.