The Era of ‘Woke’ Brand Activism Is Over

In May 2019 Gillette released announcement Only on time on Facebook only for the month of pride. Samson learned how to shave the Black Toronto artist and the transman of the Black Toronto Brown for the first time.

“I entered my passage to be happy. I’m glad that I’m at the point where I can shave” Brown is called in the video; Then his father smiles and inspires him from behind his back.

“Don’t be afraid. Shaving is confident,” Brown said, “You work well.”

The ads went calmThe coverage of the national news is buying industries rewardand praise From LGBT lawyers. This Ellen show tweeted It was “there is nothing incredible.”

Gillette was not alone in creating a noisy ad like a marketing strategy about the LGBT community; Over the past two decades, brands and corporations are a constant fit in brands and corporations, sometimes criticized as a surface or “pink washing.” But if you feel like this pride, as if you feel like this pride, you do not imagine it.

Five months to Donald Trump’s second presidency Orders against the Rights of LGBT A large number of profiles to leave marketing and programming can be considered binding, which can increase the increasing number of corporate brands Pride and Leader Celebrations in the country back country. At the same time, the nation messages in the advertising are a flow of goods that are visible to American tariffs and fixation of at least a few people.

“Customers have heard warehouses … Former Senior Director of New York Advertising Agency to protect this trail to protect the old work or former programs, where there are no awareness,” a lot of activities and social justice. “There is a” silent silence “.

Welcome to the trumpet period of the upcoming capitalism. Please check your pronouns at the door.

The ad is one America’s most popular and powerful forms of culture and Trump’s “opposite” cultural composition, Instagram broadcasts and communities are above our televisions.

According to a survey conducted by weight research, the surveyed corporations are planned to reduce 39% Proud Month Initiatives In 2025, it does not plan to increase their tasks. Only the world’s pride in Washington, the DC was reported only around the DC 30 percent of 3 million visitors in advance.

A famous starting MasterCard Monthly Omnichannel Pride Campaign In 2022, “Real yourself is priceless”, and this is a few years ago, this is widely drawn “Real name” initiative The transgender could not cancel any proud messaging so far this year, the champion of Americans. Instead, this Gently retreated this year as a high-level sponsor of New York City PrideTogether with Pepsico, Nissan, Citi and PricewaterhousoPers. Target, after receiving conservative retreat For a collection of proud merchandise in previous years, this year, this year left the beige heavy line ruthlessly ridicule In fact.