A 25-year-old match uses Japanese concept to enlarge a business

Angel Zheng is a dusty green tea with a dusty green tea and health benefits of a dusty green tea and health, which is a powdered taste and health benefits from a green tea to the Japanese principle of “IKIGAI”.

In a total of 25 years old, ZHENG, if you count the past as social media affects, have already owned at least five enterprises. His last effort can serve as its highest statement Twigai – A less authority than the Japanese government does not define “a passion for life”“

Zheng launched the first two facilities – an e-commerce women’s clothing brand and celebration – still won a master’s degree from Baruch College in New York. The clothing brand was a way of fashion love, the recording studio, a music producer, when he realizes that he only used one or twice a week.

In the coming years, Zheng closed his first institutions using the profit to open the Omakase Sushi Bars Moko and Shison. Two beautiful food stains Zheng and his co-founder won stain Last year, about 30 lists in about 30 forbes for the food and beverage industry.

However, despite the preparation of waves on the Fodie scene of New York, Zheng is very far away. Are the latest solo effort Isshiki MatchaA cafe dedicated to a match in the middle of the fashion Eastern village neighborhood of Manhattan.

Isshiki Matcha, from the outside, Zhengin sharing the same place as the only operating operation, there is no sign in the store showing the existence of Moko. However, if Jobs goes like Zheng plans, the cafe can be zero from a tiered team in one day.

“When you think about coffee, there are these names like Lavazza, Illy, La Colombe. But when you close your eyes, it’s a new market, it’s a new market.

Famous among young adults

Matcha has more than a try to absorb the Bandwagon, the love of the Ishik is from his love of Zheng.

Matcha, a powder made of green tea leaves from China, but was refined in Japan. In recent years, popularity has increased, especially between millennia and young generations. In 2023, Japan’s production production was 4,176 tons, 1471 tons of 1471 tons in 2010 The Japan Times reportedWith reference to the information from the Ministry of Agriculture. The same article asked the Kametani River to continue its production since 2019, it increased its production about 10% every year.

In Instagram, 8.8 million writings are connected to hashtag #matchaIn the open turb, 2 million. Celebrities Two Lipa for Gwyneth Paltrow for Jesssica Alba They clearly confirmed that the health and health movement had become a foundation.

Matcha’s popularity is swollen to the point where the demand is now provided Matcha Fault. Last autumn, two-known Kyoto Tea companies, Ippodo and Marukyu Koyamaen, set a serious purchase limit.

In the last few weeks, this supply chain, which supplied this supply, which has many headaches, which has many headaches in a few weeks in a few weeks. Nevertheless, he stands in the mission of turning Ishiki Matcha one day in a home.

Zen and purpose

The first generation of China was immigrant, grew in the match, and Zenin came out of the river with another chaotic, entrepreneurial schedule.

“Life requires you a lot – school, work, family, relationships, friendship. It is important to have columns,” he said. “‘Ishiki’ means a column. You must have columns in your day, to go to this place, to go to the skin in the morning, make a match of your time, or make sure you come here and come here for you and for you

This last work, Zheng explained, feels different from previous enterprises – mostly believes that he finally found his call. After something really passionate, Zheng put the pieces on the ground.

“When you pour your love and heart in something, especially when something you consume like food, it is a great difference,” he said. “It’s my goal. It has a Japanese philosophy that every day I have this Japanese philosophy, and it is called ‘bihanai’. The most people will help the most people, to find the joy of the world and find something that will bring the world the joy and bring the most joy.

Zheng first came with the idea of ​​opening a Matcha Cafe in 2024 in 2024 when thinking with resolutions for the year. During the visit to Japan, a match on a Matcha farm took place as a sertendipitip to sit at lunch.

Since he debuted earlier last year, Zheng has expanded the existence of Isshiki Match through the curate of careful event and a digital brand. The online trail of a brand can do or break it, so it says CNBC, so it is effective in the future.

“It helps a lot of work,” Zheng added. “I feel like myself – social media and now with the landscape we live – a digital creature and digital currency are valuable as a real life existence.”

Ishiki serves the customer between 8-300 days a day, and the moco at 3 pm on 5 o’clock in 5 pm on 5 pm, sometimes serves fresh sushi to 150 customers.

Digital and physical existence works in Tandem because Zheng explains numerous events in the Ishiki through his social media. The increase in vision of the local Asian community is also important for Zheng, most of the events are released and open to the public. Many of the stamps collaborated with him are Asian or directed.

Recently acquaintance with Asian dating, the Aysal New Year Party and Valentine’s Day Popupu, which matches the category. Other events have changed up to a RAVE with local DJ from special morning game classes capsule clothing The collection starts tea tasting classes. Zhengin The effects of the New York Society – online and personally – UNIQLO, MasterCard, PUUA and Goop, including brands, led the winners of the appeal.

Fight with Fomo

ZHENG is sometimes prepared in the right time to meet the right person, prepare for the success of preparation and chance.

Earlier this year, after the owner of bottled lemonade, Zheng’s next foray, Lucky bullAnother Asian beverage brand entered the cafe to form some of their products for the meal menu. Zheng showed interest to enter the ready-made space, and the two soon collaborated in a new, bottled match lemonade.

Zheng was already motivated to motivate Matcha powders to create a product that can be ready and easily accessible. Matcha lemonade, 120 stores, 120 store, Zheng’nin, and Issiki’nin LA Kolombe coffee is aimed at connecting Issik.

When you know part of a successful business owner, Zheng said that something suffering from the fear of missing or Fomo is nothing bad. In the past, there was a branded partnership through other participants in various events. In fact, the founder of a magazine company accidentally received the first experience. After understanding they wore the same fragrance, the two stopped to chat.

“It’s as if your network is your net worth. It’s a concern to miss me nothing,” Zheng laughed.

It also pays to jump in unique opportunities when it appears. The last fall, after the control of Zheng, Ishiki Matcha went to Viral Sending chocolate muffins of the famous Olympic Village It is also important for the US persecution, because the omicron version of the Covenon Omicron was held a month after the official opening of the Moko.

Zheng is now in the point of career in his career, who said that entrepreneurs have concentrated, beliefs and courage. Zheng, as a female entrepreneur, believed to believe in their abilities, as an entrepreneur, and believed to defend for any opportunity in the market. Sometimes Zheng was useful not to advance his age when faced with potential business partners.

“The best side of being asia, I don’t like the same age, I can see between 16 and 50,” he said. “So you don’t know how old I am and I have always carried myself in this way.”