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Brian Chesky, took the stage in Los Angeles on Tuesday to tell a story about the future.
This story went to something like this: 17 years ago, when Chesky’s is codounded ArabPeople treated them doubt. Who will stay in the house of a stranger, they filled. (In 2008, Seven investors were rejected The company turned down to 10% to 10% to 10%.
Now Chesky explained that it was time to ignite a new path again by redefining what the company means “AirBNB”.
Chesky with the opened AirBNB services and relied AirBNB experience, took a picture of a world you trust the role of a hub like a single holiday experience. Chesky spoke like a market place for a lifetime moments from AirbnB. Think: Pasta with a cook in Rome, to dance with a K-Pop star in Seoul, to get acquainted with the restorative architect, wrestling with a luchador in Mexico, even a Sunday with Patrick Mahomes.
Chesky was closed with a new tagline: “Now you can do more air dishes than an air role.” The idea is to make a massage on vacation and as a result, “Airbnb-Ing” massages, makeup artists and hair stylists, but you will start when you are at home. In short, it was both in one place and in one place, but also in the true world, in the real world, less time.
This presentation put the best of Chesky “Founder mode” Persona It was met both fan and criticism on the screen. Zynga Founder Mark Pincus greeted Performance as Chesky’s “Steve Jobs-Esque”” Others treated with doubt This AirBNB users will appeal to the application in their daily holidays and uses valuable EFYBNB in the market.
The truth is almost absolutely among them.
There are certain ways that the idea has made a good meaning. For example, if it is one of the criticism of staying in an AirBNB, it is a hotel to lose the conditions, and the company is watching it. Travel is an industrial shattered industrial, and AirbnB, not alone in seeing the white space level, which is open to a consolidationMckinsey have estimated The global market for travel experiences is an opportunity worth $ 1 trillion from the north, but scattered between several online platforms and “countless small operators”.
At the same time, the probability of being a destination for Airbnb’s experience is not new; The product of AirBNB experience, in the end, is a connection.
AirbnB Finance Ellie Mertz, described the company’s previous efforts as a victim of the situation. “We started experiences years ago,” Mertz said in an interview. “We started scaling it. We hit the pandemic, we put him on the back burner and did not really do anything to this point.”
With the benefits of “perennial break”, AirBNB re-experiments, Mertz, bringing the most flexible prices, said it brings a revised application that makes it easier to provide the highest quality offers and finding the best quality proposals to find practices.
“About to start this year,” he said. “We want to take these products and services to the hands of our consumers … This work is that we can build a billion dollars in these jobs in these workplaces in these workplaces in our highest line.”
Last year, an additional billion dollars can be made in the upper line for a company that earned $ 11.1 billion in income. However, the upset of this revenue will take a lot of work and money because AirbnB is trying to create new consumer habits.
To help the case for AirBNB experience, the company launches the original initial – a set of premium experiences supported by the star. For example: Megan Yee Stallion, the famous Airbnb, the company’s own work with itself, he said he worked with a day with a star Rapper in a specially established Anime House. The purpose for this practice is the day you remember the rest of your life.
At the end of the day, such a surprise experience – Rapper in LA, a listening party to a listening party near a room, which is close to a room and a good room filled with the attackers. We sat in a room full of Bean bag chairs, green headphones and filled screens with words. It was an hour and a half block where the world was standing.
It was an intimate, surprising and surprising and when the last studio album came out in 2019, while answering questions about the music he heard, he stopped in front of the room. AirbnB did not share details about the financial terms associated with these celebrities, although it seems safe to guess what it is, it’s not cheap.
This reaches the difficult part of what AirbnB is trying to do, because it is a share-based business. It is impossible for AirBNB to push this new vertical work, maybe a makeup artist, like a makeup artist like consumer, but I do not know that you can clean a market on the scale of intimate practices. They are often limited to the definition and are easy to quality for the global level.
The idea is somewhat paradoxical and does not work as critics think. At the same time, you need to be surprised – this can be a cock-eyed idea as the rooster can stay in the homes of other people.
This story was first displayed Fortune.com
