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Culture correspondent
Getty picturesOn the holiday of the United Arab Emirates (UAE) last week, there was only one mission in my mind – I took my hands to the viral “Dubai Chocolate”.
If you are in Tiktok, you will see the chocolate, pistachio and Tahini Tahini taters with a philo dough and see the oppressive bar.
By making Chocolatier, the original, who could not get the knouse, since 2022, Since Since in the UAE was sold only in the UAE. It is so popular in social media, which is sold for two hours a day and often sold in a few minutes.
However, the imitations recognized by the nickname “Dubai Chocolate”, hit England supermarkets, including some supermarkets, Waitrose, Lidl and Morrisons To limit the number of bars allowed to receive customers.
His wife Sarah Hamouda’nın’s wife Sarah Hamuda’nın global attention Dubai chocolate will be “flatter and humble”, he said.
Sarah Hamou / Yezen AlaniThe chocolate bar was imagined in 2021 in Hamouda in 2021 while pregnant in 2021.
Alani and Hamouda began to develop a barrier a year later, began to develop their work together with corporate jobs.
“Sarah and I brought up in the UK and moved to Dubai 10 years ago, so there are western and Arab roots.
“We wanted to create a taste of this,” he said.
Part of the chocolate’s application is its exclusivity – you can only order a food delivery application rather than going to a shop or in the supermarket.
The bar costs £ 15 and is purchased within certain hours of the day to be able to fulfill all the orders of the company.
I also saw similar bars sold in many shops in the region, and “Dubai chocolate” are decorated with pictures of the doublet and pistachio and philo.
Alani says “Copycat” sticks say “people try” knockoffs that hurt our brand. “
Getty picturesOne of the reasons for the increase in the popularity of the bar was social media – with viral video by tiktok user maria vehera Since 2023, it is built as one of the main reasons for its main reason.
This shows that Vehera has first tested Knakeh Bar – with a few people made by the same chocolate – and approximately seven million times.
The look of the bar, the road prepared for social media – when you break up a piece with a crunch sound from the charming orange and green spots on the smooth milk chocolate.
The chocolate combined with the pistachio is not new, but the real stopping element is the crispy nature of the filling dough, adding a stick and thickness.
Getty picturesThere is only one country, including the dogbar’s knain, other brands, including the sale of Dubai chocolate to £ 10 in supermarkets, began to sell their versions in Britain.
Since the socks, Waitrose says they have to offer two bar limit for customers to adjust the stock levels.
Another version was also sold with home deals, and the Supermarket Lidl has its own version for 4.99 TL and limits the purchasing numbers.
An impact HOW MADE HOW WEIGHT BEFORE HARD BEFORE For this reason.
There are several options, which consists of several versions of the Lindt bar and sold in corner shops, have a contrast.
The corrected chocolate is given as a “dessert bar” and the refrigerator needs to be stored as short as many dairy products.
This is not the case for others designed for a longer raf life.
You can also see the difference in taste and tissue – the original bar is almost twice the width of the Lindt bar, which is more adapted to a standard chocolate bar size and shape.
When Alani and Hamou first started, one person worked to fulfill six to seven orders a day.
However, as the popularity grew in popularity, first of all, thanks to Tiktok, 50 people who work 500 orders in one day.
A large speech point was the price of a product of £ 15 per barrel.
“It’s all handmade, each design is done by hand,” he said.
“We use the premium content and do not like to correct other bars – cooked bread, and even molded your chocolate with the design and filling, and processed the pistachio.
Talker Last year to Arabia Hamouda said, “My mother made the knouse, and it’s something I want to capture my own way.
“Knimeh was the first flavor we were perfect. The crisis, pistachio, it was just right,” he said.
Despite the success of the product, when the Alani couple grew up, he says “It was a difficult journey,” he said.
“I had the time we wanted to give up, but we said to ourselves ‘we will continue as much as we can pay the rent’ and we will regret it now.”
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