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In UEFA Euro 2025, Adidas presented a new campaign film as a catalyst for competition – a new campaign film showing how support and competition can combine at every level of women’s play.
Short film is the last part of Adidas global “You have it” Campaign to promote positivity, support and sustainability in sports.
This time, in the focus, Aitana Bonmati, Aitana Bonmati, Jule Brand, Cadidiatou Diani, Lia Wälli and Stina Blackstenius, including Blackstenius.
The video flips the traditional idea of the opponent, offering that the opponent can help open new performance levels of mutual respect between competitors. One of the speaking dynamics is between Russo and Bonmatí – to raise their games among competitors in the international stage using each other’s perfection.
“As experts, like experts, everything we contest and personally, this is the constant learning source.”
“When playing for my clubs and countries, I think the world’s best is covered with the best in the world. My colleagues and peers are a constant reminder that my game is not yet complete, and it will not be possible without competition.”
Wider “You have it” The campaign, launched in 2024, aims to accept that the athletes are taking pressure on the value of teammates, coaches, family and fans.
Previously iterations showed the stars such as Lamine Yamal, Trinity Rodman and Anthony Edward. A playful place recently Patrick Mahomes playing the role of Lionel Messi and NFL Quarterback I saw that two athletes face face to face in a treadmill – the campaign forced each other faster when reinforcing an upgraded competitive message.
Stars in the global stage, stars or rising stars on the global stage, and rising stars, approve Adidas “You have it” When athletes do not develop – do not divide when inspiring competitors.
