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Good morning. Next evolution individualization For customers, the agent, who is able to perform tasks independently, is synced to AI-autonomous digital agents. The marketing program is for the giant Adobe, this means that most priorities are building their own brand collection of their creative agents.
Last week, I talked to Las Vegas during Adobe Summit, Dan Durn, CFO and Finance, Technology Services and Operations Adobe. The company puts and announces a great bet on AI 10 agents and an agent orchestra tool on the Adobe Experience Platform. It is also designed to work with agents developed by third party agents and customers.
“Agents are a way of bringing only slow and repetitive these tasks to the creative workflow, and only people only require people to take their way through him.” For example, such an agent follows the status of ongoing projects, approves and focuses on cooperation between departments or employees to speed up work flows.
To solve the productivity of the content and use real-time data, as it is on Adobe’s Customer Information Platform, “It is two pillars in the critical way to successful with personalization,” he said.
The Boston consulting group predicts in the next five years $ 2 trillion in income Will go to companies that understand personal experience and communication. And new AI opportunities provide more personalization according to the firm.
As for the sale of enterprise Adobe (№ 210 Fortune 500) FY 2024 joint creative and marketing deals in 2024 have increased by more than 100% compared to the annual annual annual. “This is the point of proof of the dynamics, which is the more creative and marketing groups that are closer in the enterprise,” Durn said.
“The superior growth driver continues to become new subscribers to the Adobe platform,” he said. “Prices are a goal for us. Every time we will often want to align our customers to reflect the significant value of our products.” He added: “We will use the price to make sure we pay the value we delivered.”
In three months, which ended on February 28, Adobe received a $ 5.71 billion record profit, which represents a 10% growth. Adobe’s standalone and appendix for AI products, the annual recurring income has reached more than $ 125 million for a quarter, and the company expects this figure in the next nine months. Although better results than expected, Wall Street anxiety About to puck the AI growth. However, some analysts see the expediency of the long-term AI strategy.
Bank of Americans noted on March 19, March 18, after the meeting after the investor meeting of Adobe, funnel efforts, cash capital and AI offers were given no financial goals on the back. Analysts kept the purchase rating and price target at $ 528.
“This technology allows us to create and produce content and accept it in a way based on more customer value,” he said.
And he sees Yenova as part of Adobe’s DNA. “We were in the core of some important digital trends that form a digital economy,” he said.
Strip Variety
sheryl.estrada@fortune.com
This story was first displayed Fortune.com
