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Elon Musk bought Twitter X, changed the name x, advertisers remained in the vein Allowed to spread the musk platform according to the harmful and hateful content. Nothing about content has changed – if there is something, it gets worse, but brands come back, According to Bloomberg, Because suddenly their money can give them a blessing to Trump management.
With referring to the data from the eMarketer, X this year, the preparation of $ 1.31 billion dollars in advertising sales of advertising for advertising of US advertising was estimated at 17.5%. In 2025, it receives global advertising expected to earn $ 2.26 billion in 2025. (Why this is still good $ 4.46 billion The company created in 2021 in advertising revenues, this is not musk with musk).
The reason for the reconstruction of the advertising sale, Musk seems to be attached to the prominent position in the Trump office – a fact that both ways can really cut the companies. On the one hand, Trump management has always been very far away self-breederSo you put some money, you can just do to make a bit profit. On the other hand, it may be a serious revenge (especially it seems to be thrown on the smallest criticism) and avoids the power of punishing.
The latter has openly affected advertisers who want to do with the beginning of this year Wall Street Journal is reporting This X CEO Linda pointed to the brands that the brands have not been re-spending money on the platform, and some additional investigations from the government can face. The currently employing advertiser seems to be working in the interpublic Complete the merger Trump management decided to receive a great advertisement in X with Omnicom Group, who can face a problem, For WSJ.
This is difficult for Uptick in advertising this copy is spent on something else. The platform has better resulted since advertisers started to boycott first. A recent study Published in one of the plos Musk or Musk found a 50% increase in hatred speech after the seizure of Musk, which is not a meaningful reduction Once rails as the biggest problem of the platform. Meanwhile, the site loses users by seeing the action drop 22% on election day Although Rivals see the ropes and Bluesky one jump in the activity.
Apparently, the appearance between your brand messages Holocaust was denied and to preach the white advantage If it can take some good intention to the control by enriching it, it’s worth it “first friend“The president’s.