After popularizing the ‘sober interesting’ culture, the Gen Z increases the adoption of booze in accordance with other generations

“Cool” popular generation and “sober“The movement changes changing habits are changing, 26,000 respondents are inside the world in 15 markets and IWSR by Insights Providers. The questionnaire In the last six months, 73% of the Gen Zers revealed alcohol in 2023 compared to 66%.

Research, 70% of the highest respondents in the United States in the United States, 70% of the highest respondents in the United States, in the last six months, alcohol from the survey, the survey is likely to return to spirits, he said. According to the report, in general, as a whole, a whole in general as a whole, the club or the restaurant is more likely to drink alcohol.

Gen z can be a shetkup inside drinking habits, because members earn more and gain more. The oldest members of the generation are in the middle of the 20s.

There are many young people outside college was struggling to find an introductory-level jobMarch report Bank of America projected Gen Zi can be the richest generation in the next ten years, with $ 36 trillion dollar income. In the hands of a more disposable income, the gene invests more money for alcohol.

According to the report, more than other generations, Cen Z respondents answered yes to the question, “I choose to choose more to drink more.”

It should be noted that the generation of alcohol consumption is now in the age of 20, a similar Uptick is in accordance with the previous generations.

Takeaway? While moderating the consumption of alcohol, it is a trend throughout the age, not to blame gen z Reduction of alcohol salesRichard Halstead, IWSR’s Consumer Concept Coo.

“Every year, the more genuints enters the workforce every year, and those in the workforce. I think they will drink more often, because they drink for millennia before them.”