AI, trade and $ 24 socks

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SxSW was marked around the Shoreditch neighborhood in London.

Arjun Kharpal | CNBC

South-west (SXSW) can be a recognized event in the South United States, but this undoubtedly not reached the same level in the UK.

“What is it?” A SXSW wanted a passing pedestrian with a London sign.

SxSW, Austin, Texas is a festival that brings together great names in music, film, art and technology. The organizers first brought this week to London this week and saw what happened to CNBC.

CNBC’s Tania Bryer took a discussion with a discussion with a discussion for the city as “talent, trade, technology and innovation” for the city during the opening speech.

London Mayor Sadiq Khan, “SXSW London on SXSW London 2025 on SXSW London 2025 SXSW London 2025 SXSW London London’s first day of London” SXSW London “panel discussion on June 2, 2025.

Jack Taylor | Getty Images Entertainment | Getty pictures

Khan has slipped in US President Donald Trump and its trade policy and as open to work in London.

“Thus, there is so much uncertainty and political confusion during the pond established by the internal-looking mindset, he said he intends to say that he had suggested international investors, enterprises and creators,” London, “he said. Ending.

SxSW is held in different places in the creative neighborhood, which is close to the old street, old street, old street, old street in the first days of the London’s startup stage. Shoreditch was seized by the Brand Brand to sign the lamps marks by the SXSW London brand.

SxSW has all the shores on each side of London, which advertises the incident.

Arjun Kharpal | CNBC

Great names are “throne game” star Sophie Turner and actor and musician Idris Elris Elra. On the Tech front, Google Deepmind CEO Demis Hassabis, Thomas Wolf, a co-founder of artificial intelligence, and Hugs Gozelger’s face.

$ 24 socks and free chocolate

Shoreditch electric conversations during SXSW London. The yard was a place for participants to sit in the sun.

Arjun Kharpal | CNBC

The location was an industrial style, the exposed brick building. Only outside was a coffee stick that was perfect for sunny weather in London on Monday.

Then I passed the truman brewery, where the main stage of the conference. There were great branding demonstrations by Polestar, a ray-ban and electric car company, which are live music trucks and live music throughout the day.

Polestar and Ray-Ban, SXSW London, the chance to advertise their products in 2025.

Arjun Kharpal | CNBC

Then there was an official commodity store that sells £ 18 ($ 24) and a pair of SXSW-brand socks for £ 30.

Following a quick security check, I was at the truman brewery for a session from Hassabis. I decided to try to watch on stage, but the line was long ago to talk, and even half an hour before the conversation. Therefore, I decided to watch on a screen in the media hall, which are quite worthy sandwiches.

Introduction to Truman Brewery where SXSW is located in the main stage of London.

Arjun Kharpal | CNBC

Ai everywhere

Of course,, of course, a hugging face, like Google Deepmind and even Volve, Google Deepmind and even the start of the road, which is supported by Found SoftBank, discusses the future of technology.

Hassabis, in general, said about the artificial general intelligence (AGI), which was smarter than people. He said that AGI will be “great” from the Industrial Revolution and the Internet in terms of influencing society. He also warned that the need to develop technology responsibly.

Deepmind founder, for the next five to 10 years, “AI tools” are going to achieve “people who are technically protecting the” in the forefront and other skills to use these technologies. “

“I think they will be able to achieve extraordinary things,” Hassabis said.

Google Deepmind CEO Demis Hassabisin SXSW London, in 2025, there were long participants waiting to enter the next session they wanted to speak.

Arjun Kharpal | CNBC

Most of the major names per week, including R & B Star TEMs – but are very late in the evening and I do not synchronize my 5 with my 5 wake call. Thus, you should look at social media to see what vibe these events are.

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