Amazon, AI ‘Interests’ feature for buyers


Amazon spread the beta version of a new artificial intelligence vehicle with surfaces based on interest in interest in some recipients in the United States

Amazon “Interests”, “Interests”, “A great language models for” interests “can be used and become product recommendations and” automatic translation of daily languages ​​in survey and attributes ” E-commerce giant He said on Tuesday.

Amazon said the buyers of the AI ​​shopping vehicle, which is currently a means of AI, the “small bottom bottom.”

(Jakub Porzycki / Nurphoto via Getty Images)

In the United States, “In the coming months,” wants to bring interest in every Amazon trafficking.

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Facts “Natural PickleBall Beaches and Accessories” or “Natural makeup products” or “Natural makeup products” or “The latest PickleBall Beaches” or “Natural makeup products” according to the company “Amazon’s store steady browsing and relevant products, relaxation and relevant products, recreation and deals.

Amazon logo on the phone screen

(JAQUE Silva / Soup Pictures / Lamp through Getty Images)

With the feature, Amazon aims to shopping faster and more convenient on the platform.

The e-commerce giant has previously presented AI features to the shopping platform. Amazon’s AI shopping assistant Rufus and AI shopping instructions, for example, has debuted both last year.

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Amazon On Tuesday, “It will continue to develop our shopping experience and seek ways to be more comfortable and enjoyable for customers,” he said.

Amazon logo with basket basket

(JAQUE Silva / Soup Pictures / Lamp through Getty Images)

The Generative AI is used by the company “all our retail business and all our enterprises in the company” CEO Andy Jassy At the beginning of February, they told analysts and investors during the call of Amazon’s earnings.

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Amazon, $ 638 billion in sales of $ 638 billion in 2024, an increase of about 11% since the previous year. The annual net income hit $ 59.2 billion.

Ticker Safety Last Change Change%
Amzn Amazon.com Inc. 205.71 +2.45

+ 1.21%

Its market capitalization hovered around $ 2.13 trillion on Wednesday afternoon.



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