Amazon launches personalized shopping prompts as part of its generative AI push

Amazon continues to infuse AI’s shopping vehicles to encourage customers to get more shopping. Company declared A new feature called “Interests” aimed at creating more personalized and spoken search experience on Wednesday.

With the new feature, customers can include special instructions in the search bar that reflects the interests, advantages, and even budgets. For example, users can ask “accessories for model building sets and hobby engineers” or “fashion tools and gadgets for coffee lovers and devices.”

Interests, daily language models (LLS), use a great language models (LLMS) to convert traditional search engines in the daily language.

In addition, the vehicle continuously works in the background, when new items in their interests are available, also offers updates on relevant products, recreation and deals.

Currently, there are interests in the United States on iOS and Android devices, as well as the US group of users in the United States through the Amazon shopping program on the “ME” tab.

The company plans to expand access to more US customers in the coming months.

The feature of interests represents a natural progress of a technological giant because it continues to integrate the EU. The feature has features that work in AI in AI, including AI shopping assistant Rufus, AI shopping instructions, Review the summaries, Information about the product created by AIand more.

Moreover, it is likely to watch a few other companies to enhance your shopping experience for customers, and some have started to do it.

For example, Google has recently upgraded shopping badge, “Vision“It is a tool that allows you to describe a clothing that imagines a dress with AI and AI, which offers similar ideas based on classification. AI Summary Tool to provide product information.