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Amazon wants AI with AI for free


Panos panies from devices and services in Amazon, Amazon devices, New York, the United States, the United States, the United States, 26 February 2025 in the starting event.

Brendan McDermid | Reuters

Amazon Wednesday declared The Alexa digital assist will pay a long-awaited overall repair and monthly subscription fee to access it.

The updated service called Amazon’s “Alexa +” is supported by the Panos Panay, Panos Panay, Panos Panay, Panos Panay, in an event in New York.

The first time the update to Amazon users will download Alexa + to access. The service will be free for $ 19.99 or amazon’s head members and will come out in early entrance next month.

“Every time it comes around a technology in a while and changes everything,” the panager said. “(Great Language Models) Stack on stage and change our thinking about the EU …

Alexa + Concert tickets can be purchased, you can order grocery, book dinner reservations and user family can provide among other tasks to suit special people in the family. It can also read the learning instructions, and then the users in answers can also be able to organize manuscript documents and remember the information.

“He will learn the rhythm of your life and actively will take action with you,” panager said.

Panay will work on Alexa + “Almost every” Alexa device. Every demonstration given by Alexa + from Amazon was on an ECHO show, the voice managed screen with a touch screen.

Alexa and Fire TV’s Amazon vice-president Daniel Rausch, said that Alexa has a “full architecture” as part of the increase in the stage.

“It’s not as easy as getting LLM and jacking the original Alexa” Rausch said.

Alexa + uses several providers “a wide range of modern states” training models. This is also the fact that Amazon has its own Nova, as well as third parties like Amazon-supported AI starting anthropic.

With the announcement, Amazon, Alexa’s question and answers were not only a useful tool, but also attempted to take action on behalf of a user. Increased number of companies They build AI agents as seen outside of text and image generators.

An ECHO Show 21 with the new Alexa + program, in New York, the United States, USA, February 26, 2025 at the Amazon Devices launching event. Reuters / Brendan McDermid

Brendan McDermid | Reuters

In one example of this, Amazon showed Alexa + research and the planning of the oven repair service.

With their responsibilities, Amazon says, “will return to you,” will leave Alexa + to complete the request of users and the service with the services sent to the service phone.

Alexa + Echo will start with show devices, Ann Wessing, Ann Wessing, Product Marketing Director for the world of Amazon and Alexa and Echo, a demonstration after the event. Added that “the best Alexa + experience” touch screen echo device.

The company has encountered the increasing pressure on the release of ChatGpt in the end of 2022 in late 2022, the ability to perform complex functions such as a fiction and coding program. Suddenly, Alexa and other voicers began to look out of amazon, making it to think of an update of Amazon.

“If they need to get this right and get right, maybe we talk less at Openai vs Antrop and more in Alexa vs Chatgpt,” said Tommim Group, a great consumer internet analyst.

Alexa subscription fee can help Amazon High price of AI developmentand the digital assistant has made a more profitable business, he said Jitesh ubraniA research manager that is worn in IDC and controls other devices. CNBC reported last May This Amazon was considered to fill the monthly subscription fee for Alexa as a push to make money from the service.

“You look at any generative AI system there and all have very high development costs,” he said.

Ubrani will have to carefully walk with a paid Alexa service to prevent Amazon’s step-up, but will not pay $ 139 a year for divine membership.

The company must show users to “what this new Alexa can do” to justify the subscription. Openai offers a free version of ChatGPT, as well as a premium subscription for $ 20 per month. Anthropik’s Claude Chatbot’s paid version costs $ 20 per month.

“Their audience is very large, so it has passed a small part of these users, they can bring them a fair amount of money,” Ubbrani said.

Alexa, which began in 2014, was a passion project of the Amazon founder Jeff Bezos, a day can look like a computer that can be one of the “Star Trek”. Amazon, an early manager in the audio program and sold more than 500 million Alexa device, globally, company In 2023 he said.

However, Alexa has never been transformative as the Bezos hoped. Most consumers are digital assistants, “Very simple tasks”, do not use or play music, and primarily use for “very simple tasks” through smartphones Forrester Research.

Alexa also remains harmless. Amazon has never accused Alexa to join Alexa, instead, instead, it has never been accused of entering it, including the smart dynamics, tablets and other facilities to correct it or assess it below. The company hoped that the Alexa interactions would manage consumers to spend other products and services, but it could not happen.

Amazon CEO Andy Jassy, ​​Amazon devices, in New York, the United States, the United States, 26 February 2025 in the launch event.

Brendan McDermid | Reuters

Amazon, Echo, Kindle, Fire TV and other products lost ten billion dollars in the devices included in the devices. Wall Street Journal Reported to last July.

After the start of ChatGPT, Amazon began work to overhaul Alexa with generative AI technology to be more talk and useful. Company A Soup Alexa Demoed in 2023The new version of Alexa, “Come on”, did not start the people.

Amazon CEO Andy Jassy explored closely or Some cases stoppedSeveral of a few of the company are more evidence or losing projects. This includes houses and services units in Alexa. The unit lived Shooting two laps In 2022 and 2023, more than 27,000 Amazon employees were released as part of the company’s management work.

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