Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

SavvyDirect consumer (D2C) platform and marketing measurement firm for mobile games AppsFlyer declared a strategic partnership.

They will offer a single cross platform mobile and web analytical and attributing solution. Mobile game developers with advanced visibility within both the new integration, but also in the web store environment and advanced views inside procurement patterns.

Traditionally, mobile game publishers can only measure purchases in the app through AppsFlyer, can leave the web store without releasing. This space limits the ability to measure limited LTV and disabled campaign optimization. With new integration, AppsFlyer now – mobile and web internet – mobile and web internet – to install all the purchases, UA and re-engagement campaigns that provide a unified view of the customer travel and the General Roi.

AppCharge, send login and implement a server (S2S) communication directly from the web store directly to the events.

These events will previously enrich the appsflyer dashboard, filling out the missing touch points, but also filling out the developers with full view of user behaviors. This allows developers to access and refund the data to access and receive more accurately and return advertising spending (ROAS) information for both mobile and web purchases.

“The games industry and especially in the mobile space, players and every participation of their requirements are constantly evolving to fit the needs and desires,” he said. “AppsFlyer to help our unique experience and information analysts in marketing measurements and information analysts, along with our partners and customers with their partners and customers, we have ensured their communities and clients with their new borders.”

Companies, direct integration, mobile development direct payments from iOS users, support newly launched payment links, supported the newly launched payment links, he said. AppCharge and AppsFlyer allow you to combine campaign-based payment links with attribtion data – allows mobile game developers to measure campaign performance and evaluate the player’s work on all recommendations.

“It is important that developers will understand the customer travel, to end up, optimize, optimize, optimize and increase revenue,” said Adam Smart, a game director in AppsFlyer. “With the requirements of high-level gaming studies with the leading analytical capabilities of AppsSFlyer, the requirements of the game and understand their understanding will present the necessary concepts to understand the audience and create more intelligent decisions to create seamless gaming practices.”

In Tel Aviv, AppCharge is funded by AppCharge Gillot Capital partners and plays enterprises and played by rovio, giant games, a month active and veterans from the game studio.

AppsFlyer helps brands for their work and customers, information analysts, deep contact, attractive, fraud, data cleaning, data clean room and privacy-protective technologies.