Apple Knows AI Isn’t What People Really Want, but It Can’t Say That


If you feel like Apple WWDC 2025 It was a little light in AI, you are not alone. Conferences as opponents Google and its annual i / o Basically the features of the new twins, models and video generation vehicles, Apple has launched more TEPID approach. We got something new this year AI Health Coach, Visual intelligence, For Multimodal AI, a more agent, which can see your iPhone screen and everyone’s favorite new genmioo. Something that appears in this short list is promised by Apple You have updated SiriLast year, Apple Incelligence was supposed to roll as a central.

If you have watched this saga, you may have seen the roll did not happen. There are apple AI-Supercharged Siri delayed the start ofIt is a little doubtful for a little doubt that the German is a little skeptical to take the power of the fire and the power of the AI ​​image / video generation and videos and the great language models (LLS). Although confident, Apple will not solve these concerns, I will not prefer not to go away from the developer conference without applying to the Elephant’s Elephant in the room.

https://www.youtube.com/watch?v=ntlk53h7u_k

One Interview with Wall Street JournalSoftware Assistant President, Craig Federighi, “We want to do it in the correct way,” he said. When asked exactly when The right way, Federiighi was less influential. “We want to make sure that this is a lot of our hands, before we start talking about the histories for invisible reasons,” Federigh. Clever. It’s a little late for this but smart. The AI ​​is under pressure to provide AI features with AI features with no surprise AI features for the rhetoric (and money) around the Rhetoric (and the money). Is where the pressure comes.

As WWDC wrote before the start, in numerous ways, Apple’s Siri stumbles, and the AI ​​posts are more optical afterwards. It is not because people do not care about the features of the AI ​​and the probability that the probability does not care or not cares. Of course, it really can’t really say for the optical reasons I mentioned. Despite the collective side of the consumer, he focuses on investors and therefore in an AI-light, in the year of WWDC, Apple’s shares immediately followed their words. However, the fact remains: AI is still on the road map, but still not makeup or break to sell the device.

Call me a skeptical, but I do not think that the AI ​​Siri will be a factor that most people are in a hurry to buy this year’s iPhone this year. The cameras will be; It will be a fine form factorIt cannot think of a new phone that needs a new phone and simply passing to Android and thinking about the application of messages. If Apple will take care of here and now AI, it will be the result of consumers, not market forces.

WWDC25 MacOS 26 First Ad Hero
© Raymond Wong / gizmodo

It is said that Apple can take much care to AI in the near future. Progress in the Generative AI and LLMS has been fast and I do not rule for water juices to your phones or laptops in your phone or laptops. Although the fighting moment is “behind” from Apple, I do not rule out “behind” the apple, “I can say” behind “. Federighi, when Talk to TechradarHe said:

“When we started with Apple intelligence, I just didn’t look like a conversation, I didn’t seem to be, what happened,” I was thinking of what I had happened to us.

It may be obfuscation or an excuse, but I’m sure, but Apple has the benefit of a complaint to wait and do vision work. Part of Apple has exceeded years, but in one area (smartwatches, for example) has worked more than once in favor of each other and the EU can be a perfect arena again. Google can have a large number of AI features and Samsung is also controversial. Circle to search I do not know if I can point out to the closest thing I can and give an AI revolution.

Perhaps patience, progress and a thoughtful thing in advance will make apples is doing Release, or it’s worth it or maybe AI phones can be a pale and Apple may not direct all welds to push a hill from the wrong bat. It’s hard to say what the future is really in the store for AI, but if there is something I can’t do, it’s fresh. Perhaps not take care of, as soon as possible, not the perfect way to bring the most AI features, but it can be the best way to bring things you really use.



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