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More than three years from Apple’s movie Cod The best picture won Oscar, technical company hit another Hollywood stage: the first summer client.
F1Brad Pitt and Damson Idris played more than $ 200 million in the global box office since opened on June 27 and is expected to exceed $ 300 million this weekend. “It’s a movie to work and work,” he said. “There was a lot of gas in the tank.”
The best opening in the 37-year-old operating career gave Pitt on the weekend and showed the best box office in the Far Apple. Jerry Bruckheimer pairing – manufacturer behind hits Top gun and Beverly Hills Cop – and director Joseph Kosinski Top Weapon: MaverickApple showed that it was seriously approaching the filling of these summer cinemas.
Apple is also approaching another potential stage: earn money from a big budget movie. F1Pittin Plan B Entertainment B Entertainment (now driven by the French Media Group Media Group) and Jerry Bruckheimer’s films, a budget and distribution costs of more than $ 200 million are estimated at $ 50 million.
Prior to the Apple TV + stream service before driving the company, the decision to let go of a reward as a reward before moving.
“With F1, looking very commercially,” said a person near the studio. “This proved that the theater (releases) could.”
Apple had a lot to prove at this point. In 2023, the CEO went to Kanna for the Premiere of Martin Scoresese, Cook The killers of the flower month Before 3,600 cinemas and more than thousands of people in the world before wearing more than 3,600 cinemas.
With more than $ 200 million budget, Murderer Apple seemed like a comment about the intention of his film in the film – but in the world-class GENERAL BUMBER created a total of $ 160 million in office receipts. Following this, two major budget releases, Argili and Ridley Scott’s Napoleon. Both were considered a commercial frustration.
The performance of these films collected questions in Hollywood, Apple could be a key manufacturer of blockbusters and stream shows. Some were thinking of why Hollywood Studio did not receive the Apple TV + scale. As in Amazon, by Hollywood Studios, technology is considered as something like a culture of an outsider thanks to a solid rooted corporate culture.
But by release F1He followed more Hollywood conventions in the past. The chef and other executors available for a small number of releases – are typical for traditional studios, but have previously developed a type of eruption that has not previously worked by Apple. “I think this is a step forward for them in terms of how they want to live in this world,” he said.
Apple also bent heavy on its technology and platforms F1Use iPhone camera tech in real racing cars to film high resolution images. To put people in the film and to put in the movie, Apple has offered ticket discounts via Payment and has made special images by cooking in the flagship store in New York and Pitt.
Film manufacturers describe Apple as “rose mainstream”, but only the art house rejects the idea they want. The company also seems to have received the pace of releases. Spike Lee’s The highest 2 are the lowest – Cooperation with Indie Film Studio A24 – August 15 and Apple TV will be in cinemas from September 5.
Apple also works Match boxMattel’s toy is based on a car brand and a live activity feature based on the role of John Cena. Match box The first is the first to be a number of movies based on Mattel products after mass success Barbie Warner for bros.
Kosinski and Bruckheimer work with an anonymous project for the other for the other. And develops MaydayAn adventure film playing Ryan Reynolds and Kenneth Branagh.
F1 The winner of a box office has taken an open step in his ambitions, but the beginning of the film was not the easiest: in 2023, Hollywood stopped production in a few weeks in a few weeks.
Now it can be potential for Apple, series and first franchise with the success of the film, a person said that a person is close to the studio. As it is important, the Apple flow platform is expected to increase subscriber numbers.
“(F1) Really confirms what Apple has done, “said Kevin Walsh, who took several films, including the production company Napoleon and Echo Valley. “They are ready to stay and expand.”
