As AI kills search traffic, Google launches Offerwall to boost publisher revenue

Google’s AI search features Kills traffic to broadcasterNow the company offers a possible solution. Thursday, technical giant official has initiated SUPPLYWALLIt is a new tool that allows publishers to earn income other than traffic dependent options.

Suggestions, publishers give readers of the sites to access the content via options with micropists, polls, advertisements and more. In addition, Google says the publishers can add their own choices to the suggestion as registering for ballots.

The new feature is free in Google advertising manager after testing with 1000 publishers, over a year.

Google notes that it also uses AI to determine when to show the visitor from each site to increase badges and income. But the publishers can Set your own threshold If the proposal is selected, it is offered.

Many of the SolurbanSal offers offer, previously tested by broadcasters among a number of products and services. For example, there are microopayments many times did not depart. The economy is not prone to work and there is additional friction for the payment for readers or publishers to pay for payments in an article that does not pay for payments or prevents.

The beginning of a social network like a Twitter called Post, Supported by A16ZHe recently tried to prepare the micropology for publishers, but this As a result, close because of lack of traction.

In Google, works with a third party, SupertabAllows the site visitors to pay a small amount to access online content within a period – 24 hours, a few days, several days, etc.

Google notes will be able to configure your proposals to enter their logos and login texts of publishers, then customize the selections presented. An option that is enabled by default, watch a short ad to get visitors access to the content of the publisher. This is the only choice that has an income share and in this front All advertising manager are solutionsGoogle notes.

Another option hit the visitors Choose from a set of topics they are interested inThen it is used for the saving and advertising personalization.

Proceeders with a more integrated solution can help these tests do not make significant time and resources, to experiment with various monetization options. Google’s announcement did not share any results of early tests with publishers or submitted any successful work research. However, Google shared a research with Techcrunch, said that the Sakal Media Group of India has implemented the proposal of the Google Advertising Manager esakal.comUp to 2 million impression that causes 20% revenue and up to 2 million in a period of three months.

But early report During the test period, the adsense saw 9% of 9% after 9% after 1 million messages to view rewarded ads. Google Advertising Manager customers Raised from 5% to 15% When using the proposal. Google has risen from 9% to 9% to 9% of broadcasters offered in Techcrunch in Techcrunch via e-mail.

Google says publishers can look Sizes reports related to the offer in the Google Ads manager. These include an approximate proposal, proposed proposals, number of messages offered, proposed successful engagement and post -wall page views.

Case research and updated after the publication with additional dimensions provided by Google.