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With X CEO Linda Yaccarino’s courseThe company announced on Wednesday was updated in the competition that refreshes the text-first social network.
During the year, according to the year, Elon Musk’s social network, according to the new information provided by the app exploration, saw the daily active user base in the second quarter of 2025 to the second quarter of 2025 by 10% Sensor tower. X’s user base is still 65% larger than the threads of the meter and is 10 times larger than the next largest opponent, BlueskyX’s continuous victory in this space is not guaranteed.
On mobile devices, there are some signs of the topics.
New data by market scout Similar This week was released Subjects are approaching the daily application users of X Mobile. In June 2025, the mobile application for IOS and Android, 127.8% saw 115.1 million daily active users representing the annual growth; X reached 132 million daily activies because the increase in the year decreased by 15.2%.
In general, X is larger than the ropes thanks to the more prominent web presence.
The X also has other advantages that can do for an interesting struggle between technology giants. Despite the increase in competition from META to the X, the user engagement and loyalty, meta remains strong despite open source social networking movements, such as Bluesky and Mastodon. According to the sensor tower, X users spend 31 minutes in the second quarter of 2025, 31 minutes a day, which is holding 31 minutes in platform in about a quarter of a day.
The company, the rectangle, expressed about half of the global monthly app users in the quarter faced with a quarter platform (48%).
However, the topics cannot be considered yet, because X is larger. Although the topics could be less active user than x, he saw stronger growth.
Recommendations for last year, the Global app is operated by links such as Facebook and Instagram, as well as Facebook and Instagram, as well as Facebook and Instagram, as Facebook and Instagram connections, as well as Facebook and Instagram, are on the basis of the Global App Active users, as well as Facebook and Instagram.
Subjects are also directed to the laser to enlarge the advertising ecosystem, which is a means of making money for only a while. Meta in April Topics opened ads to global advertisers and the next month Tests for video ads have been announcedAlso.
The application has the advantage of being a part of the size of the metage, where the tools are already increasing something or advertising revenue that can now touch marketers and Meta’s first decade experience.
Under the Yaccarino, X’s advertising ecosystem was restored, But it was a variable walk.
Media and entertainment, shopping and game vertical ads in the scope from 2025
Accordingly, in the United States, 25%, 22% and 7% of total expenditures in the X. Each of these categories has been reported since 2022, the media and entertainment, shopping and game vertical vertical, 14%, 2% and 2%, Sensor Tower’s categories have been growing since 2022.
Last year, the best advertisers by the United States were Samsung, Temu, State Farm, MGM, NFL, Robinism, Flutter, NBA, Mihoyo and Microsoft. This year, Apple, Google, Verizon and Dell x joined the advertisement of the best brands.
New information from the name intelligence provider Instructions also noted The US advertising spending was more than 62% in the first half of 2025.
The ad is not a zero game, but it was difficult to knock down the duo of meta and Google.
For meta, the problem has not been able to make a new social network application, but it did not have the ability to create a new application that will get traction with consumers. It has not looked like this for years. The company’s only successful new applications were available as Instagram and WhatsApp.
Meanwhile, the pre-attempts in the establishment of a new social networking application of methane almost failed, caused the closure of experimental applications Adjusted, Super, Act, Game, Hello, Neighborhood, Newsletter, Lassily, Momentary, Igtv, Hobbies, Lifestyle, Slingshot, rooms, rift, Warn, Paperand others, including tbh.
Changed the download of Instagram with the topics that use Facebook and Instagram applications to download the user base and now.
Today, Topics have 350 million monthly active userMost recent earnings report. A special company is not required to share the metrics openly, but the musk claimed that x was x There are 600 million Monthly active users.
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