Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’

OxiaIt was announced today, it was announced today Raised $ 23.5 million To help large enterprises to use customer information more efficiently.

VMG technology partners With the participation of more than 50 industrial leaders, including a financing tour of the series, Incubat Fund, MUFG Financial Group and Google CMO Lorraine is twohillBooking.com CMO Aran language and former meta chief work officer David Fischer.

Investment, Invensions, VMG partners, general partners, common partners, “reagbusmill” – repeatedly repayment period to repay the same customers to attract more identical relationships.

“Getting new buyers have reached high time in 2024,” Mr. Guha said in an exclusive interview with VentureBeat. “Something like 75% of advertising dollars in a small part is managed by Google, Meta and Amazon.”

This market concentration has pushed customer purchase costs to make customer purchase costs, to force companies to think of marketing. “The only real pressure release valve is not better growth, but as a result of the customer’s faithfulness,” he said.

How Auxia broke the critical gap between data collection and customer experience

AUXIA aims to solve a continuous gap in modern marketing technology. Companies such as companies invest a lot of data collection vehicles Avalanche And there is no connecting layer that often converts customer engagement platforms, often translating raw data into individual customer practices.

“This is the middle stage of how you use your first party information to better know who your customer is and how to talk to them,” he said. Without special software, it is forbidden for many organizations each.

Sandeep Menon, Cofounde and AUXIA CEO, which further increases marketing for Google platform products, including Android and Chrome, saw this problem in advance in large technology companies.

“When I talked to CMOs and head digital officers, this is no sources of information because they are situated on all these first parties,” he said.

AUXIA Ecosystem of AI AIGENTS transforming marketing

Auxia platform is the company’s “Agentic AI” – essentially a team of special artificial intelligence systems that will analyze customer information, decide and submit individual practices in channels.

“We have a set of synchronous AI agents,” he said. “Their work is to help marketers to provide hyper personal experiences.”

This is an analyst that has an analytical that helps each user for each user, an analytical and a practitioner who tests more than one approach to the attribute. Together, it processes more than 2.5 billion events per day, and every day is more than 250 million decisions every day in a customer base.

The system represents a turn from traditional marketing approaches by focusing on individual customer trips than extensive segments.

“You are thinking about a campaign-centered approach you think about extensive-based segments, you think about a consumer or user-centered approach,” he said.

Effective results of AUXIA: Customer for the global market 84% increase in lifelong value

Since the beginning of 2024, AUXIA has attracted 1000 customers of a few Fortune, including one of the largest 20 million active users in the world’s largest consumer-consumer markets. The customer’s four-month deployment has increased by 84% of the CROSS-category customer than four months.

According to the company, the global financial institution, which has more than $ 650 billion in management, according to the company, used the platform, using a platform.

“CONDUCTION CONDITIONS CROSS-CATEGORY Purchase – Explained” Menon “to determine what a specific category is a special category to increase the cost of a particular user.

Although AUXIA refuses to name special clients, Gueha, the GUEHA is already using the platform, security and compliance, security and compliance is an unusual thing for an unusual start.

Why AUXIA can change the market opportunity of $ 2 trillion

Share is important for companies with the right to personalization. According to AUGIA, companies are expected to be able to operate more than $ 2 trillion to companies for personalization for the future for five years.

However, this transition requires a major change in how marketing teams operate. Instead of creating harsh rules, Auxia’s approach pays attention to what Menon’s “goals and guardians”.

“The work of the Auxia system is that even if we can determine the goals, we have made it easier for our guardians to determine what happens.” This allows the optimization of AI systems on the borders built by human marketers.

The beginning only relied on the information of the first parties and tried to solve the privacy concern and privacy control infrastructure infrastructure infrastructure infrastructure. “Before starting with the first customer, we even adapted on GDPR,” Menon said, reference to the regulation of Europe’s data protection.

How to see an Auxia in early 2000s how the Internet marketing revolution

With new financing, AUXIA plans to expand the engineering group and develop new AI opportunities. Menon believes that the industry is in an infection similar to the first days of internet marketing.

“The closest parallel I can think of when I started to work when the Internet is just off. “CMOs, who hugged the Internet, escaped, raised and raised, others laggrards. Similarly, each marketing leader should help the shepherd in this new change.”

The company encounters a competition on marketing platforms, including Righteousness and AdobeYes, GUA claims that the existing solutions offer more “narrow bandwidth” than only comprehensive customer travel optimization.

“If properly done, it will be transformative,” said Guah. “Probably the largest unresolved problem remaining in digital marketing.”