BeReal, which says it has 40M monthly users, is rolling out ads in the US

It’s time for it Bereal To get real – it is difficult to convert a profit to social photo sharing without selling advertising or membership. Now, after 500 million euros Exit the French Mobile Publisher VoodooBereal spreads advertisement in the United States

Includes the same binary camera post style, as well as full-day corners of the application. The application has already tested ads that are companies such as Levi, Nike, Netflix and Amazon, but will now launch the full US full advertising platform.

The company previously appointed Ben Moore to lead a US team aimed at the previous sales, partnership and growth of Tiktok.

Advertisers told the commercials, Techcrunch said that the United States, including a 40 million-month active user, including a 40 million-month active user, the United States, France and Japan said. (TechCrunch failed to check these figures independently.)

Today, the application is difficult to participate in a competitive social landscape that fades come.

Ephemeral established in 2019 did not apply social bloom in popularity After 2022, after providing a round of $ 30 million from A16Z and ACCEL. Even Meta and Tiktok He called Bereal’s viracy to capitalize.

Until October 2022, the application intelligence firm Sensor Tower estimated This has downloaded 53 million people who opened only 9% of active Android users. Hit a cultural stage when applicable parodyed in SNL that month.

According to the data of third party analytical firm AppfiguresBereal has been loaded 115 million times on iOS and Android, 33% of these downloads from the United States, but over the past few years downloaded from the viral. In 2023, worldwide downloads, more than 60% of 60% in 2024 spent 31.5 million per annum.