Byd launches Denza Premium Brand in Europe to support expansion

By Giulio Piovaccari

Milan (Reuters) – Chinese Electric vehicle aims to compete with German manufacturers such as Denza Brand, BMW and Mercedes in Europe, BYD Monday.

Last year, more than 4.2 million vehicles in the world with more than 90% in China. Denza Sales – once a joint venture with Mercedes and now, now the joint venture of the joint venture – only 3% of the total sales of the group.

The group’s special adviser for Europe Alfredo Altavilla, Denza will be technological Forsunner for the group, he said.

“Then, the technological properties that will appear in BYD cars,” he said, after the presentation of the Milan’s design week, the head of the executive was attended by Stella Li.

In 2024, BYD had 2.8% of the European home market after submitting hybrid vehicles.

Denza in the region will start with a hybrid version of the 1000 horsepower Z9 GT sports wagon at the end of the year and early 2026.

The group did not provide more information about the product plans for commercial strategy and Europe. The price of the unexplained first model will exceed 72,000 euros ($ 78,790) highest car price in the current European range of BYD.

Altavilla, D9 minibus from the end of this year, said the D9 minibus will be added to the future in the future.

“The goal is to make Denza a fully lined brand,” he said and targeted both traditional premium customers and young customers who show special interest in technology.

Denza models will be produced and exported to Denza models in Hungary, Hungary, Hungary, Hungary, Hungary, Hungary.

A second BYD in Turkey is expected to arrive in March 2026. When it is fully processed, 500,000 years will be the total production capacity of the car.

($ 1 = 0.9138 euro)

(Report by Giulio Piovaccari; Edit by Keith Weir)