CEO of one of the leading Thailand’s leading manufacturers, the Customer Hurts to be careful during Trump’s tariff break

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Thailand, along with the rest of Southeast Asia, received temporary comfort when US President Donald Trump cause to delay His “Salvation Day“Tariffs are 90 days. threatened by Trump.

Asian markets went on a wild walk, because Trump first introduced mutual tariffs on April 2, flew and fled for the President’s statements. Thai benchmark set index decreased by April 2 and April 9 to rally only after the TRUP’s tariff break was announced. However, the index must still restore the “Day of Liberty.”

“Reciprocal tariffs, we thought that it was extremely high,” said Viktor Cheng, Thailand’s Delta Electronics General Director, declared Trump Tariff Pare last week.

The actions of the United States caused the “anxiety and great concern.” Cheng, then, after stopped Trump’s tariffs, after using the 90-day break in the interaction tariffs, “shareholder”.

CEO explained why the US clients’ customers would have to tariffly on the original sales price. Most delta electronics are classified as a “free board”, which is also classified as a responsible company, which is transferred to the company-buyer-US.

Those who pay for tariffs are the main political point of the dispute around Trump’s trade policy, claiming that the president and supporters are a foreign government or company pays for tariffs. Most of the most trading experts are, in fact, the importing importer, and all can then pass while not added value to all consumers. (There may be great importers like Walmart Foreign Suppliers to make a hair at the price)

However, Cheng was still concerned that the US steep tariffs will put additional loads and inflation pressures and inflation.

“Tariffs will be an absolute level. It will be a soft level … but more than 15% high tariffs will be difficult to take by any party,” he said, after the Trump’s tariff breaks.

Chen noted that the Thai government in the days of the “Azadlig Day” was riding how to affect industrial associations and individual companies to affect the work of tariffs. Thailand predicts the country’s finances to US goods and to negotiate the US as a bloc with Southeast Asian governments and estimated that the United States will receive more US goods.

Thailand will send a staff to the United States Start trading talks Next week, the government said on Monday.

To focus on EVS and data centers

Delta Electronics makes and distributes electrical components used in articles, including Thai electronics, ie electric vehicles and data centers. The company is currently working with the carpeters in Europe and the United States, but Cheng Delta Electronics has begun to work with Chinese household producers in Thailand Set up production power In Thailand.

Home admission is growing in countries in countries such as Thailand, Malaysia and Singapore, government promotion and affordable cars. Prove to be Southeast Asia attractive For Chinese carmakers, the market, close to China and more Beijing friendly policy position.

Electric cars accounted for 33.6% of all new car records in Singapore last year, according to 18% in 2023. Home sales in neighboring Malaysia skipped 19% to break 45,000; The house has doubled in Indonesia to reach 43,000 units for sale.

Cheng, Delta Electronics was optimistic because this expanding student in Thailand could hit.

“In Asia in Asia, we have seen a number of successes with home charger. This is the sale of this DC, regardless of this-DC gradually enlargers,” he said.

As for the data center, Delta Electronics Thailand has a significant customer base of US companies, but AI chip leader refused to give special names outside NVIDIA.

Delta Electronics What is Thai?

Delta Electronics Thailand is a subsidiary of Delta Electronics Manufacturer Delta Electronics. The booming domestic industry has helped to manage revenues, profit and sharing prices that help the subsidiary more valuable than the company’s company.

Delta Thai electronics, as well as the most valuable company of 2024, as well as the most valuable company of Thailand, held the most valuable company worth $ 64.1 billion in November.

Still Delta’s share price, after the company has emerged since then, the company has reported lower than in mid-February. The company’s shares have lost more than 50% of its value since the November summit. The set fell only 27% in the same period.

Maybank ACTIVITY ACTIVITY ACTION AT YUGA TAKESHIMA, March report, the growing costs and corporate gains are uncertainty about how a new global minimum tax can serve.

Global minimum taxes, multinational companies are designed to pay a minimum amount of taxes to make the companies a minimum earnings in every jurisdiction that companies operate in low-tax jurisdictions.

Delta Electronics Thailand previously organized a 5.5% tax in 2023.

Have cheng previously interpreted The Delta Electronics can be evaluated by noting the “Pay prices of Thailand’s share prices, the” passed roof “.

He confirmed this feeling again in his conversation Fortune and stated that the share prices are “a little very speculative.”

Cheng said in the focus of “Business Basics” in the Tariff. Delta Electronics Thailand’s revenues are still a healthy level, said and still grow annually. Comes for 2024 achieve 164.7 billion Baht ($ 4.9 billion), an increase of 12.5% ​​a year ago. The company was 146.4 billion dollars (4.4 billion dollars) in 2023, 2023 was 23.5%, and its mobility group (house) was controlled by the Segment.

But as home growth, Cheng remains positive in infrastructure related to the AI. At the beginning of the year, the company predicted the “double-digit income growth” managed by investments.

“The AI ​​build is a great boost for income support this year and I also see some positive benefits for profit,” he said.

This story was first displayed Fortune.com


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