China ‘blind box’ addiction – but should not faze pop March

Beijing can warn against “blind box” toys, but the analysts are betting Pop March International – The company behind the Labubu Dolls will remain in one of the hottest consumer brands of China this year.

One editorial On June 20, the cavili-buyers in the daily diary of the people of China’s state media, coric children in the age of eight, they called for more robust rules to sell blind-boxed toys and trade cards.

Without calling Pakin headquarters, the paper sprinkled enterprises to spend the “Cord Cards” and “Mystery Boxes” and “Mystery Boxes” and “Mystery Boxes” and “Mystery Boxes” – Pop March. The company often sells the puppets to the buyers who do not know that the character is inside the box, which character is inside.

Sequentally, Pop March’s share price from the end of 2023 since the end of 2023, based on a mass rally over the last 12 months, the most steep was fled to a massive rally over the past 12 months.

Since then, its fund returned to a place, and approached high levels at the middle of June.

The State Media Council for Blind Box Toys reminds you of the regulations on video games in recent years, targeted Tilt the game addiction Game purchases that are not controlled by minors.

This has long been able to play a video game of minors, a sector has led to restrictions as part of a large raid Deleted billions of dollars in The Chinese game giants are worth.

“The effects of Chinese politicians (enterprises) are higher in other countries,” said Alfredo Montufar-Helu, Chief Consultant of the Chinese Center in the Chinese Center in the Conference Council, a meditation center.

He said that analysts look at the fears of regulatory headings, not young children, but the main consumer demographer of March.

Montufar-Heu said that Pop March will be intensively intensively insulated as young adults targeted young adults with adequate purchasing power.

Local peers who pay attention to minors, probably “will have a serious impact,” Jeff Zhang, Jeff Zhang in Morningstar.

There is another factor that can make the adjustment effect on POP March. It is increasingly sold in foreign sales, especially in Southeast Asia, ZHANG. The share of Chinese revenues in the next 10 years will fall to about 30%. Pop March External Sale In 2024, in 2021, he overstated the company’s total sales.

Pop March, in 2024 Mainland 61% of China acquired about 61% Annual reportThe rest is mainly from Southeast Asia and East Asia, as well as Hong Kong, Macau and Taiwan.

Sales in North America have increased by more than 550% since the previous year and since the 90s Physical shops and automatic Spots in the United States.

HSBC Bank expects its revenues in 2025 in 2025, more than 2024, in April 3.0 in April, in a strong sales rate (more than $ 1.95 billion). This figure is more than half of all the projected income this year, more than 39% in 2024.

Only in meteoric growth that the company enjoys last year, when revenues increased twice, increased by 13.04 billion yuan, and the profit has increased by three times.

Pop March sells blind-boxed toys at approximately 59 yuan to 5999 yuan. Collectors often spend hundreds or thousands of yuan and take rare models six-digit amount The State Media Council on SECONDSHE is reminiscent of the regulations of the State Media Council on Beijing a few years before Beijing.

“Many points on the blind boxes are unknown, uncertainty. When people get blind boxes,” said Chris Wong, the Chief Clinical Psychologist in the Singapore-Based Lolienz Clinic.

“When this uncertainty is resolved,” the blind box is opened, “(this) usually comes with some pleasant feelings like entertaining, surprise and flavor.

Seeing that the blind boxes of blind boxes in social media share their experiences in social media, increase the brain in such a response because it fulfills the needs of a person’s social relationship.

Pop March He was a rare apology Last month caused an increase in orders in order, and online with consumers on whether it does not receive an order after using consumers.

Fake Toys can also moisturize Pop March in the house and abroad.

Customs, in the port of Ningbo, one of the busiest ports in the country, More than a million seized In the first six months of this year, fake labubu dolls, intellectual property violations and smuggling.

To stay fresh in the brand, Pop March drew a page from Disney’s PlayBook, expanding the rope portfolio, launcher Pop-up storesa Cinema studio and a Theme Park.

POP March founder Wang Ning once pointed to the desire to turn the company “China’s Disney.”

However, these initiatives do not come cheap.

“Animation production requires a strong story team that can consistently deliver consistent narratives,” he said. Echo gong, independent Shanghai-centered retail consumer consumer consultant. He added that a Theme Park also requires a greater investment than selling a completely different skill and toys.

– CNBC’s Evelyn Cheng contributed to this story.