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On April 23, 2024 in MBC Dream Center in MBC “Weekly Idol” Epex “Weekly Idol” show, in the city of Göyang in South Korea.
MBCPLUS | Proisins | Getty pictures
China has been founded in China, which is locked in the trade war with the United States and fights with weak internal consumption, seems being built to make a turn in a difficult sector: K-pop.
It was announced April 28 K-Pop Group Epex Fuzhou, May 31 – First time Fujian, will perform in the province All-korean idol group Since 2016, he had a concert in Mainland China.
On top of that, a large-scale annual ghost concert – South Korea’s longest K-Pop event – there are It was reported that it was planned On September 26, at the 40,000-seat stadium in Hainan province, the Union of Korean entrance producers will take place on April 30.
These developments announced the placement of the defense system of air director by high-height in South Korea in 2016 in 2016 Missile Missile Missile Missile Focused on limiting the power of China in the regionfor other reasons.
Approximately face-to-face, OH Jiwoo, JGS Research Analyst in International Securities Analysis of Hong Kong represents the “Structural Transformation point”.
OH explained to CNBC, “This policy turn is part of China’s extensive strategy to revive the internal demand within a long consumption.”
He noted that the consumption was contributed to about 70% of China’s gross domestic growth in 2018, but in recent years, the share has fallen below 30%, the country’s consumer price index, growing growth near zero.
“In response, the government has started to promote foreign pop concerts, including foreign pop pop concerts – tourism, encouraged foreign pop concerts that stimulate arbitrary costs in tourism, hospitable and local trade,” he said.
On April 25, the Ministry of Culture and Tourism of China relieved the call of the call of cultural events. including concert and music festivals.
OH, China’s South Korea has stressed the third largest album export market after Japan and the United States and The second largest music market in Asia“Despite the years of restrictions, emphasizing the strategic importance.”
Tariff-protection sector
The work for K-POP in China is that the auxiliary sector is seen as tariffs.
Shinhan Securities’ Ji In-Hae noted on April 14, “The market is very volatile due to market tariffs, the possibility of China is not affected by tariffs.”
CGS ‘OH,’ The main revenue drivers-flow, concerts and fan content-digital and intangible, make them immune to border tariffs. ” Although fans receive albums and goods, the tariff exposure was given “insignificant”, low-uniform prices and loyal fan.
“In contrast to semiconductors or autos, because the global trade policy has a direct impact on supply chains and prices, which is less sensitive to Protectionist measures,” he said. Semiconductors and cars are two of the main exports of South Korea.
He announced a South Korea last month $ 23 billion support package For the semiconductor sector in the light of uncertainty around US tariffs. The Trump management was 25% of the other 25% of the vehicles sent to the United States, 25% of the other 25% steel and aluminum imports.
South Korea’s Hyundai and Kia are The Best Eight Selling Brand According to CarPro in the car market in the United States. The country as well The fourth largest steel exporter of the US In 2024, according to the International Trade Department under the US Trade Department.
Diplomatic Dedente
However, China’s desire to increase internal consumption in K-POP has a diplomatic dimension, analysts say.
Citi analysts John Wu and Alicia YAP, in April 4, including China’s neighboring countries, including South Korea, he said.
Members of the South Korean Girl Group, in 2018 in Asia World Expo twice twice in Hong Kong twice in Hong Kong twice in Hong Kong.
VCG | Visual Chinese group | Getty pictures
Cultural diplomacy may appear as a basic starting point, said that South Korea’s content and the infidel bans in the region have reduced income flows. The sectors are described as “(a) as” a long-term beneficiary that changes the world order. “
CGS ‘OH, CNBC’s reintroduction of K-POP can help the cultural victims and regional good intentions. “
He added that China appears to put temporary restrictions on certain western content, including Hollywood with South Korea.
OH, the landslide only does not restore access to a previously limited fan economy, but also provides an opportunity to deepen cultural tabs in Asia to do the long-term structural growth in the region.
Catalyst for K-pop stocks
Developments can be a good news for K-pop stocks.
The earnings and share price of the four largest companies of K-POP – “Great Four” and all are clearly recorded – thrash In 2024. Nevertheless Fans, many city concerts and legions of billions of YouTube streams seen in the world.
However, in the first few months of 2025, in the first few months of the large four companies, a rebound, a large annual growth.
China’s concert market will provide an important impetus in 2025, in 2025, in 2025, in 2025. CGS ‘Joshua wrote in February.
“So, if China raises the Korean artists ban, we expect China to consider more than 25% of concerts in 2025 in 2016,” he said.
Morgan Stanley’s capital analyst Seyon Park said that a “potentially powerful catalyst” that can higher earnings and fair value assessments, he said that the opening will be gradually increased.
In OH’s appearance, approval for the EPEX’s concert is a “policy test” that can lead to larger acts. He noted that the younger fan of the ive in Shanghai, and the smaller fan of ive in Shanghai, before advancing China’s broader engagement, begins with average acts.
Seoul, South Korea – 03 February: ive, South Korea on February 3, 2025 in Yeongdeungpo-G. Conrad Seoul’s 3rd Mini album “Ive empathy” is taking part in the IVE Empathy. (Through ChosunILBO JNS / IMAZINS through Getty Images
Chosunilbo JNS | Proisins | Getty pictures
Epex, debut in 2021, is a relatively rookie group in the industry, but they are not isolated, and instead, instead of high-capacity, high-catching measures are more widespread, he said.
“After a global arena tours in Hybe, Jyp, SM and YG, the restrictions of the Korean institutions are fully removed quickly. These developments strengthen the work for a very phase reopening scenario and develop a strong profit for the large four.
Or to quote a 2009 songs K-POP from YG Entertainment 2NE1, “It’s a long time, but now we are here,” he says.
