Chinese consumer companies are re-collected signal costs

Peckin – The latest earnings of Chinese companies point to improving consumer expenses, although not back to pandemic levels.

Electronic trade giants Alibaba and Jd.com Both, in the last few weeks, China’s retail sale has increased its annual revenue growth since 2023 since 2024.

“We think that the increase in consumption is in healthy recovery, but before high (reach), Charlie Chen,” Charlie Chen, “In Renaissance Securities and Asian Renaissance and Asian Research Director and Asian Research Director and CNBC.

To return to growth for consumer expenditures, Chinese companies should grow income, the need to improve the improvement of double figures and consumer confidence. Noted that in recent times Real estate It was pulled on the sense of richness of consumers.

Chinese politicians stressed that increase consumption This year is their priority. There are authorities so far The trade subsidy has expanded To enter the top of smartphones, home appliances and electric cars. In September, Beijing pointed to a turn in real estate policy Stop in the market.

JD.com has benefited from the trading program and reported the annual increase of 15.8% in sales for electronics and household appliances in the fourth quarter of 2024. At the same time, the full annual segment revenues since 2021 have increased by about 23%.

The government has been providing consumption policies since the second half of last year, and they “a continuous restoration in consumer trust”, CEO, CEO and CEO, this month in a profit in this month “

“We believe there are still difficulties on the macro side in the short term, but we remain very optimistic about the sense of consumer in the long term.”

TencentMobile Payments and Social Media Application Wechat reported, A. 3% increase in the services of Fintech and enterprises In the fourth quarter of 2024, 56.1 billion yuan ($ 7.7 billion), “commercial payment services revenues were broadly stable during the year.” Comparable to 39% Segment Increase The fourth quarter of 2019 belonged to the more contributions of Tencentin’s commercial payment.

Some companies have found the marks of the engagement spent on Chinese consumers.

Beijing based in late February Laopu goldGold jewelry with Chinese designs and selling gold jewelry, last year forecasts that the net profit increases by at least 236% to 1.4 billion yuan in 2024. The company was established on Tuesday to spread the complete results for 2024.

Toy company Pop March Mainland comes in China This income has also advanced ahead of the report that reported on Wednesday doubled last year Up to 2.64 billion yuan.

New technologies reported the e-scooter Sales in China have increased in more than 80% of the year in the fourth quarter 2024 to 646.2 million yuan. The full annual segment sales increased by 27.5%. The company has directed the growth to premium models and expanding the store.

On the contrary, he said Niu Relatively slow recovery in China’s economic growth in 2023 That year, he said in a decrease in sales.

China’s official economic information The growth was shown to begin the year.

In January and February, the increase in 4% annual retail sales a year, in the last 12 months, he said the highest increase in the seasonally adjustable basis. This increase in the first two months of the rise in 2024, it is waiting for retail sales for a high base of 5.5%, this year will be more than 4% this year.

Retail sale is 3.5% silent in 2024. Until 2015, retail sales for 2019 increased by an average of 9.7% each year.

Chen said he expects government policy to support more consumers or more services Spending because the payment potential is more than daily needs.

China travel system site Trip.com He said at the end of February Net income for 2024 increased by 20% Up to 53.3 billion yunan. It was faster than a 15% increase in 2019 35.7 billion yuan in net income.

Although the company did not explain his views in the domestic market in detail, he stressed that the international journey has restored more than 120% of 2019. CEO Jane Gunes stressed that there are a goal demographer of “silver generation” or travelers over 50, because the market segment will be more than 1 trillion yuan in the cost of 1 trillion in the coming years.

Chinese, The world’s second largest consumer marketEspecially when the consumer requirement is soft, it is intensively competitive. Electric car companies were Şidal, retailers struggled to fight hard online discounts.

Home Accessories Retail Chain Ride His mainland was reported to come 10.9% last year Even if there is some increase in December 6.5%, until 1.28 billion yuan. The company does not plan to speed up the store openings, and online sales in China have increased growth.

The main drink chains in China to the coffee from the dairy tea, also saw the same store sales in the last part of 2024.

General industrial slowdown and commissioning of low-valuable products, decreased by 0.7% in the same store in nine months of 2024, contributed to the chain of bubbles Bearard He said in Hong Kong Primary Public Offer Proposal Avenue Released on February 4th.

In the fourth quarter of 2024, the average monthly sales of the Change dairy table, decreased by 20.6% per year, after a modest increase in the previous quarter, this week was announced this week Avenue for US iPo. Sales abroad increased in 29.2% a year in the fourth quarter.

Chinese Bubble Tea Chain Mixue, a store in a store, fell to 1.08 million yuan in the first three months of 2024, 1.13 million yuan a year before the latest figures.

China also pulled the coffee chain Lucky saw 3.4% decrease in the same store For shops in the quarter, the end of the year ended in the end of 31st year. Starbucks It was noted 6% reduction in comparable store sale during that period of time.

– CNBC’s Ying Shan Lee contributed to this report.