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Sebastian Siemiatkowski, Klarna’s CEO, speaks of Fintech event in London on April 4, 2022.
Chris Ratcliffe | Bloomberg via Getty Images
London – after 20 years, Sebastian Siemiatkowski, Sebastian Siemiatkowski, financial technology company is still preparing to face the hardest test as the Blockbuster Debut in New York.
In Siemiatkowski, 43, 2005, in 2005, the Swedish entrepreneurs established traditional banks and credit card firms together with Niklas Adalberth and Victor Jacobsson with more user-friendly online payment experience.
Today, Klarna is synonymous with “Buy, Pay Now,” – a payment method that allows people to get everything or pay a number of interest-free monthly parts.
However, when Siemiatkowski grew up to the Fintech Powerhouse, an entrepreneurial visit is not without his difficulties, for example, rising competitors Paypal, Approve and BlockAfterpay, 85% to the assessment.
Nevertheless, Siemiatkowski led these difficulties and an open co-founder is not ashamed to protest against criticism in an IPO that can cost $ 15 billion.
‘Insufficient crazy’
In October 2024, CNBC visited the Swedish entrepreneur of London with Siamiatkowski. The head of the clarina has a quiet air for a businessman, which faces a rollercoaster trip over the two-year CEOs and landings.
“I ask myself to ask myself, regardless of everything we have passed with all the time and company, that I ask myself that I still think Klarna be next Google Size, we can be hundreds of billions of dollars in a market company or trillion dollar, “Siemiatkowski told CNBC.” I’m not mad enough to think that can still be achievable. “
Once Pandemic Era Darling SoftBank was evaluated in the LED $ 46 billion in financing tourClear In 2022, 85% of the assessment saw about $ 6.7 billion As increasing rising inflation and interest rates, the factor was given to high growth technology companies.
However, the company tried to rebuild the value of the following years.
Clarna pays merchants to provide maturity services, mainly from payers, in addition to interest-bearing financing plans and advertising revenues.
The financial documents disclosed in the IPO document are $ 2.8 billion in Klarna last year, 24% annually in terms of $ 21 million and $ 2023 net profit in 2023.
Bullish in the EU
Siemiatkowski, after the launch of Openai’s Generative AI Cheappt in November 2022, was attracted to Klarnan’s attention to embrace Klarna technology and increase the company’s profitability.
However, Siemiatkowski’s strategy and his statements to the EU also attracted disputes.
Clarna applied freezing over 2023 to squeeze the value. The next year the company said he was a Chatbot 700 full-time employee customer service work work.
Klarna’s General Director said in August, the company, marketing and customer service, the AI’s application of 5,000 to 5,000 to 3,800, he said.
“Just hiring … The company is smaller and smaller than a smaller and smaller,” Reuters told the News Agency that he disappeared due to gravity than the construction of the workplaces.
Asked about AI and The views by CNBC upset they were causedSiemiatkowski, Mark Zuckerberg echoed the comments about Meta CEO offered “apology”20 years of error“It is responsible for the issues he believes that he did not blame.
Downing, Siemiatkowski, AI “Today can do many people today – but I do not want to be one of the technological leaders standing in a stage, because it says” It will be new jobs. “
“I just want to be transparent and honest with what I am happening, and I would like to open it, because when these nations are not in their social stages, I know the technological leaders, and told CNBC in October.
An open-open CEO
Siemiatkowski, especially when protested against the Klarna business model, especially when protested by the short-term financing proposal to capture online clothing from clothing.
Klarna declared a contact with DOORDAS last week Offer flexible payment options in US Food Delivery. However, the movement was withdrawn from Internet users, who said that consumers who are more indebted to Internet users.
A user of an x He sent a mem Private Finance Pundit Dave Ramsey is an 11K dollar in DOORDASH DEBT. “
Siemiatkowski got x To say that Klarna suggests many payment methods, including the ability to pay or pay immediately to the monthly parts, including “many methods of payment.”
“Deadlash offers many products out of eating!” Klarna’s boss, in response to criticism, said in X. “I know that we know that we are the most famous for the salary in 4. But you can use a credit card at DOORDASH.”
In 2022, an open entrepreneur stressed that his company is “superior” to credit cards And after the firm “extremely decay-proof” put 10% of the workforce.
As Clarz approaches the exchange debut, investors will probably investigate the record of his footprint and still think that the company needs to lead a longer term.
Stockholm based Fintech Startup Director General Lena Hackelöer, one of the leadership of Siemiatkowski, is one of the three years of employment in various marketing functions between 2010 and 2017.
Clarna expressed his admiration for his co-founder – and pushed the proposals that the management approached during the pandemic period.
“I did not think that it was how it was, how it was said,” Hackelöer told CNBC in November. “I think they just focused on growth – because this was the direction of investors.”
Rollercoaster walking
Siemiatkowski accepted Klarna was not constantly rosy.
Siemiatkowski’nin in 2022 that Klarna’s workforce was the most difficult thing to produce 10% of the workforce.
“It was very difficult because the investor did not predict that speed, and people will be so high, and then so low,” he said.
“It is clearly very difficult, then, ‘Ok,’ I will have to make a change. It is necessary to continue to continue, and consumers, employees need to protect those suitable for all of the investors,” Siemiatkowski said.
Klarna is synonymous by the end of the month or to pay and postpone the payment and postponement or repayment of interest-free monthly parts, or “now buy it.”
Nikolas Kokovlis | Nurphoto | Getty pictures
“But, unfortunately, about 10% of our employees will affect the small group.”
Like other technological companies, Clarna has increased significantly from Coven-19 pandemia. In 2020, the company increased the total cost of all sales operated by its total volume or platform 46% more than a year, up to $ 53 billion.
I think it’s a little mind, it’s not a heartless thing? This is a tough decision. Crying you. I cried.
Sebastian Siemiatkowski
CEO, Clarna
The company affects hundreds of new employees, hundreds of new employees, government locks on consumer behavior and the wider acceleration of e-commerce at that time.
“I think everyone is a little mind, how is this not a heartfelt thing?” Klarna’s CEO said, referring to the withdrawal. “This is a difficult decision. He cries you. I cried.”
However, Siemiatkowski stopped the decision to dismantle employees: “I think my composition, everyone, all these stakeholders, and at this point in this point, at this point.”
The road to IPO
Now the CEO of Clarina is still facing the greatest test – conducting the work established for two decades.
“Stock prices can change quickly for companies with IPOs,” Nalin Patel, the director of the Emea Private Capital Research CNBC in EMBBC. “
Clarna at the beginning of this month Listed the list on the New York Exchange. The company has not yet to go to the public and set a date for its valuable shares.
If successful, the results of Siemiatkowski and other shareholders can catapult the net value of Sequoia Capital, Silver Lake, Mubadala Investment Company and other shareholders, including the Canadian Retirement Plan Investment Council.
Sequoia is the only largest shareholder of Clarina’s share of 22%. Siemiatkowski is the second largest, the second largest, 7% of the case.
The result of a positive IPO will also raise the value of Klarna staff shares and increase the mood in a few years after the company.
“This is a fair value between finding a fair value between you to get cash and find a fair value for new investors, new investors.
