Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’


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SuitableBoston Staff Customer Customer Relationship Management (CRM) company is directed to the company, code and low-coded CRM application Officially launched the latest platform update, 8.3 “twins”To submit a set of EU-native opportunities designed to adjust CRM and workflow automation.

With this update, Creatiio, people and AI agents continue to create an enterprise program that cooperates between the functions such as sales, marketing, service and application development.

“This release is this release this release is this Pivot point we go beyond the traditional Saas CRM,” he said. “The road we work with Saaa is now more about applications and fluid movements between AI agents.”

Along with creativity with AI-Local, Talking and Classic Interface Input

Instead of treating AI in addition, new graduation centers put the basis of the AI ​​Creation Platform.

Creatio 8.3 includes no code agents in a spoken user experience, which allows you to operate automation in a specialist role-based AI agents and enterprises.

These features are already accessible to all customers and trial users who do not have additional cost or licensing requirements.

“You won’t see if you have ever left a creative force?” Kawaski said that a sparkle in his eyes as he called him underly CRM Supplier Salesforce’s Agent Accorce AI Agent Creation Platformrequires a separate additional subscription or paid loan Introduction to Agent Building Opportunities.

Creation The platform starts at $ 25 per user per month.

Because we do not think about this as an addition or a separate thing, you should use it in addition to your existing applications, “he said.

Many spoken support on the platform

Now the platform offers a natural language interface that covers the integration of the platform, creationun website and mobile apps, as well as tools such as Microsoft Outlook and teams.

Users are able to switch between channels and devices without losing the context, which continues with AI agents along the workflows.

“We have provided many talk support in the contextual context on devices and platforms, if you have a multi-talk support, in the teams or mobile phones,” he said. “Adaptive user experience allows users to live in a fast CRM to get functionality through natural language. You can switch between classic and spoken modes when needed.”

The integration of magnification and gmail is expected at the end of the year.

Preturned and customizable AI agents for different sectors and functions

In this issue, Creation makes several Prebuilt agents that support high-frequency tasks among the main jobs:

  • Sales agents Manage tasks such as investigating accounts, prepare meetings and create quotes.
  • Marketing agents Please help create campaign messaging, email and other targeted content.
  • Service agents Pay attention to a faster job solution by offering new content, drawing from the internal knowledge bases and offers gaps.
  • No code agentsStarting from the Dashboards Agent, help non-technical users create and clean analysts using natural language offers.

“Selling, agents released demonstrations to pay attention to information, persecution, persecution, relationships and strategies,” Kawasaki said. “In marketing, agents get content and receive campaign analysts, marketers pay more attention to more stories.”

“Others still offer fragmented AI products and complex price models, we found a different way,” Kawasaki said. “This release offers a platform, an exploration and accelerated AI adoption and an open way to implement real business value.”

In Creatio 8.3, the talks provide advanced features that provide the answers to the organization’s special documents for gross terms and generation of generation (rag-rags), which are generated by the generation (ragged).

“Agents are now downloaded in the loaded documents and creation, not general, not common, not common,” Kawasaki said.

Set up and place and place special AI agents without code

No code development environment has been built in AI, drawboards, applications and even installed AI with a built-in AI agents. Users can compile and place agents by combining skills, workflows, workflows, desires and knowledge sources used for automation without needing engineering resources.

“No code agent builder started working in the place where you determine skills, tips, actions and workflows,” Kawasaki. “It is visually and accessible, but still requires thoughtful training and information entry.”

Under the hood, it supports many basic models, including Creatio, Openai, anthropic and twins. Bring yourself that your self-model allows you to host their models like customers, Llama or DeepSeek, and allow them to pair them with special tasks or agents.

“We made an early decision not to build his own LLM,” said Kawasaki. “Instead, we will be able to bring Openai, Anthropic and Twins and Customers to bring their models soon.”

Safety remains as priorities of data management and justification

In this issue, security and management was also a priority. The documents used to train or inform AI agents are kept in the safe, dedicated instance of each customer and are not shared with foreign language models.

Customers can manage the ability to access what documents sensitive and regulatory compliance for agents.

Issue, Creation is followed by the customer base test and feedback. Early users said that this year was needed in the need for new management in the EU planning to plan the address with additional sources of experience.

The company also expects the beginning of the summer to watch the second feature accessories and new agents in the fall.

“We see the true opportunity, not in the agents that replace people, but to each other, but the digital agents, but the hybrid organizations of the figures,” he said. Kawasaki.

Creatione, 8.3 release places as a turn away from other CRM bolt-AI strategies. Instead, aims to combine the AI ​​and human contributions to a single, liquid experience. For customers, this means freedom to work as they choose how they choose, the classic CRM interfaces or conversation, AI supported through supported streams.



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