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Recently, the owner of an information broker, this was extinguished the creepy-donkey video that could collect and analyze information about the world’s habits of the industry.
In 2019, information broker epsilon taken Conglomerate Publice group with French advertising. Then, earlier this month, publiç also received Lotame, another information and advertising firm and announced plans to integrate By Epsilo’s work. At the same time, CEO Director-General Artur Sadoo, the company’s company’s “Individual messaging on a scale” will increase the Internet to 91 percent of the Internet, he said.
Such as “individual messaging” (ie advertising), publicism, should collect an extraordinary information about people serving ads. In a new broadcast video, Sadound violates what information that claims that the company’s hands are. Video related to a program program, Coreii shows the company that the company can analyze and predict the habits and behavior of individual consumers.
To demonstrate this, Sadooun introduces Lola to Lola “Lola”, a hypothetical young woman representing a typical web user published now. “We know that at the base level, who are, who are, who are and who they read and live with.” “Why buying and more importantly, and more importantly, and more importantly, and more importantly, and more importantly.”
https://www.youtube.com/watch?v=ycse0vbh3vi
Gets worse. “We know that Lola has two children, and we can see many award-winning fruit juices. We can see that Lola’s income is not keeping the income with inflation.” If the program has the decision of this work, Coreai Algo can automatically show Lola ads for reduced price water brands.
Poor lola. The big problem is that this is not only Lola, which consists of a corporate glance, which is probably almost everyone on the Internet.
“Thanks to Coreai, we can do this with 91 percent of the world,” CEO brags. This is about four billion people.
Lena Cohen, a technologist with the electronic border, said he collected “as many information as possible” about the web users of information brokers such as Publicis. “As you can see in the video, brokers have detailed information about billions of people, as you see in the video, because the broker industry is seen in the video, but we know relatively little about them,” he said. “You do not know what the information broker is, whoever sells and those who buy your information. There are real power / knowledge asymmetry.”
Meaningful regulation information is not from the brokerage industry, Cohen said that companies allow companies to work without transparency or control. “The United States needs a comprehensive Federal Privacy Law,” Cohen said, “I do not know how much it is.”
When government-level privacy rules are accepted (eg, California Consumer Privacy Law), these situations are often not given enough attention or resources to be effective in laws. “Most government agencies do not have funds to apply privacy laws on a scale of violations,” Cohen said.
Cohen, he feels online behavior advertising, that is, the advertising based on a special scanning activity of an individual website should be illegal. “It’s not the information that these advertisers have to be said,” he said, Contextual advertising (Content based on a specific website) must be quite effective for companies. Forbid behavior advertisements “Internet actors will mainly change the financial entrance to get education,” he said, “he said with brokers.
