Digital Chief to increase Primark’s new chief customer and brand focus

International fashion retailer Primark, Matt Houston called a chief customer and digital officer to strengthen the brand experience called Houston.

Houston will monitor the integration of Primark’s customer and digital teams, regulates the brand experience between various platforms and interactions.

The action aims to provide a customer-central approach in primark operations.

Houston previously played a key role as a primark group strategy and digital director.

Expanding the digital marketing team, accessing the client’s website and submit a click and collect service in all England stores and collecting services in England and collecting services and collecting services was a means of creating a digital presence.

Michelle Mcettrick sent his role as a Customer Officer in Primark after the period beginning in September 2022.

Matt Houston: “I am pleased to ride this role in this way to bring together our customer and digital teams.

Primark The US is set to launch boot store in TennesseeLocated in Wolfchase Galleria in Memphis on July 24, 2025.

Primark Interim CEO Eoin Tonge: “Matt’s deep concept, which brings together our customer and digital teams, opening new opportunities for primary capabilities, will help create stronger ties with our customers and create a strong connection with our customers.

“Digital chiefs were first created and published to increase Primark’s new chief customer and brand focus Retail Insight NetworkA global brand.

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