Digital marketing belonged to the clicks, but Chatgpt’s rising means ‘now means the most winning’

• Consumers now use large language models As Chatgpt for the shop that requires change in traditional marketing practices. In the generative AI era, companies need more branded content and media to third party.

Some consumers begin to shop using ChatGpt and digital marketing focused on web searches should also change.

When was the threat to the search engine search engines of the Generative AI Apple Services Senior Vice President Safari’s website scans decreased for the first time that he recently reduced for the first time in 20 years and relates to users to large language models.

While Google rejected these allegationsThe search engine “To see general survey growth,” said ChatGPT pointed to other information on shopping.

Between the end of October and the middle of January, Amazon.com was the most visited domain of Chatgpt’s search function, which consists of 9.13% of a traffic questionnaire by the data.

In general, e-commerce domains received 12.65%, tracking news (21.42%) and academic (17.81%) domains (17.81%).

Shopping through AI changes a market engineer’s approach to the growing brands of popularity.

Traditional marketing techniques, search engine optimization (SEO) experiments to create a better chance to show a user’s user Google the survey.

To improve the probabilities that the search algorithm will increase the image of a company on the Internet, SEO experiences are directed to keywords, a site load time and mobile phone friendship.

However, marketers must now optimize the LLMS from the online content and on the third place for an investigation survey. It includes a general consensus on a brand website and social media platforms like Reddit and X

“To recently, it was due to the winning digital marketing. Luck.

Like retail brands, the CMO of the Content filtering program has accepted the AI ​​marketing to get access to the Trend.

When it comes to searching for the most valued worked shoes, for example, “More talks”, Los Angeles based marketing company Eric Huberman Fortune.

LLM will then give users options by explaining that each shoe is the most suitable for this particular request.

While marketers began to optimize for the LLMS, Huberman said that the increase in Chatgpt shopping is “really not important to throw anyone.”

“Thus, you did not look like a drop in organic traffic … No alarm calls did not go, but we know it is, so we are preparing for it.”

Hawke media, marketers are supportive with AI optimization expertise that helps brands brands adopt brands and understand how the brands of brands are accepted by the LLMS.

As he took a single approach of the LLMS, Pietryla PR & Marketing President Kristin Wetzler said Fortune This brand reputation is now “critical”.

“Now there are reliability outside your site,” Thus, companies “should clean the brand story,” he said.

The brand story reflects the voice of brands in digested content for a LLM, such as brand voice, articles, blogs or customer reviews on the site.

“It’s your new digital board” Mongoose Media CEO Lauren Petulo said Luck. “If your company is not properly represented, AI will often fill in the gaps.”

This story was first displayed Fortune.com

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