Discord says 1st year of Quests generated 70 campaigns and millions of gamer rewards

Discord announced its first year Hospitals Advertising partners and 70 campaigns with millions of players were created.

In the first year of the Great Vice-President of the product, the Great Vice-President of the product called Peter Sellis, Discord, Discord, Discord said he found a way to discover and engage the game.

Friends were created differences to bring friends together. The game of players in the world is the game players and then the digital living room where you can meet before and after the game. The goals are to make the best place to play with friends. The company said that Microsoft has expected the initial public proposal since the previous period of purchasing $ 12 billion years ago.

The company has expanded outside the games in the pandemic, but recently spread around the game with 93% game playing games in games. Over the years, discord is really those who love the game, playing the game and contact around the game. In fact, 200+ million months of active user, every month, every month, each month, only 1.5 billion hours each month, spend 1.5 billion hours playing in the 8000+ hood in PC.

While the discovery of the game as a whole is difficult, the clove is a place, a bright place: the long tail of the games is a larger percentage for more playtime for the sector, which is as a whole. Discord serves as an evolving environment to connect with the audience that eats to experience new games for developers.

Therefore, last year, players have started a journey to help us want to do what we want to do to help develop developers and brands after everything. The answer was Hospitals: An innovative rewarded ad format prepared for our society.

Sellis said that players in the Iab Playfronts incident, taking into account the insistence of originality, advertising that advertises are a tough crowd. Discord was able to build himself as a brand of the game friend through a long journey. He developed from an activity towards young men from an activity in the house, and this exploded with the rise of Internet and multiplayer games.

“Discord is really in the center of the digital living room, there are 200 million people using our service in the next space, especially Gen Z., how they gather.

He is really stiff.

“These people can gather a million miles away, and if they think that they are lame, they do not intend to refrain from allowing you. I do not,” he said. Sellis said. “93% of our 200 million users play games. Play the math 1.5 billion hours. He plays a lot for a person. I think about half of them speaks, he speaks to his friends.”

Guests are reimaged ad for players

With the guests, everyone who won the clove, which wins: Players win awards to deal with content and games and advertisers reach the audience originally. The company intentionally grew its neighbors to add value to our advertisers and users. When a reward wins, the players return to more. In fact, users who accept a target seeker are three times more to take another study.

And this is not just awarded users. More than half of Discord’s guests, the partners have already returned to a second campaign for the second campaign by demonstrating the winning character for users and advertisers.

In the last year, the discord, the most recognizable game and fun franchise, as well as the new campaigns for successful campaigns for the Diablo, street warriors, maximum dune, warcraft, greed, warcraft, genshshin effects, and more successful campaigns for successful campaigns.

• mihoyo A new character, guests used to energize the audience around a great game update that presented world and story events The influence of Genshin. They began to search for a game with a highly valuable award. The campaign attracted millions of participants and created an increase of 80% during the game during the week while searching for the search.
• Maximum He was aimed at getting alarmed and increased awareness for a long-awaited TV series Dune: prophecyattract the audience and create noise from the premiere. Max, 85% of which significantly affects the demand is a partner for the first video to search for the first video that signed a 2-minute 38-second trailer.

To what extent do you have discord

The same technological savvy, challenging and original adjacent, challenging and originated audience, with traditional advertising, discussions with developers and brands.

Players often reject traditional advertising and can be vocal about brands that do not feel the original – sometimes you have difficulty to reach the game audience for marketers. With these obstacles, marketers can not always rely on traditional game books. The winning alternate means to use alternative platforms and use existing behaviors, to cut the game or force attention.

Now those who advertise with guests can reach players in digital guest rooms. These intimate friendly groups are ideal for the original engagement because it is ideal as users are prove seven times in the game while playing with at least one friend.

Today, guests come in two powerful types to serve brands with games, media and entertainment:

• Video Guests: Aimed at driving information, this format is ideal for trailers, new season ads, downloadable content (DLC) drops and other video content.
• Play games: These guests designed to drive gameplay to unlock the awards, players and require a game to create an original connection between players and loved ones.

Discord will continue to spread new features as recently announced Video Guests for MobileOpen the door to new advertising opportunities and more to help advertisers reach the campaign.

“Gaming is among the younger generations, Gran Z and Gena recognize 90% of Alpha as a player. However, this is not only young people.” A player’s average age is 37. I think we are actually calling for a state of depressive elder. We call us what you want.

It was added soon, “Gaming is a great way to achieve the viewers on the scale. The preview of Grand Theft Auto VI has been released in a total of 93 million views in a total of 93 million.

More information in Iab Playfronts

Adam Bauer in Discord, Bauer, in a conversation in IAB, 80% of the audience says that the audience is 13-34 years old, which means a local native gen z Audience of Hardcore players.

To appeal to these players, ideas came with the guests. The players spent their time in something and then balanced the concept of rewarding for it. Is an awarded ad format.

“Something really makes a thing to do with the game, to do something fun to meet our audience, and then a reward to invest in our time,” Bauer said. “Really wanted to create a product that makes a profit for our users for our users and partners.”

He noted that “original is important” and the original communication was necessary. Critics are always vocal.

“Nothing is stronger than the influence of peers. 90% of our servers, our friends are private friends and really do not really exist in many platforms are the opportunity to open this generation white space,” Adam said.

HBO, Dune fans found an announcement to search for a video to appear for the prophecy of Dune. 85% of the audience ended 2.5 minutes trailers and received awards for this. Only everyone who receives a reward received it back.

Bauer said that guests could work for older games, people can work to return people for years.

“We have just started our awards.” “There are really exciting rewards.”

Rewards can get the form of cosmetics or avatar decorations, other types later. The mobile video comes in June and it will unlock the user base of the user.