Do not count Apple ‘EU race’: May all be in the best

As they change the technical view of the Generative AI, the most attention went to Openai, GoogleAnthropic, MicrosoftXai and China’s DeepSeek. Their models are strong, demos flush and their progress is fast. On the contrary, the applicant is hidden and methodical – the AI ​​accepted the skepticism.

In spite of Announces “Apple Intelligence” In June 2024, Apple, which is still in WWDC and a falling autumn advertising campaign, must still integrate the generative AI into iOS meaningfully. Instead of the title delays and the internal team changed and among the AI ​​insiders, Fashion for “concern” about the future of Apple’s AI.

In particular, this concern compared to Openai and Google’s new opportunities. Contrast is annoyed for users that clearly use the clear use of the OI’s iPhone experience, which can expand the iPhone experience: AI-powered search, Advanced voice assistants, agents and multimandal interaction.

But we see it differently.

The unique advantage of Apple

Yes, our iPhone users are also annoyed. Siri, Chatgpt’s sound mode you want to help. But Apple does not lose the race – they do a different job. And they can still win.

Apple has never been about speed. Deliberately, reliability, privacy and customer are directed to delight. The App Store-Apple from Chip with a 2.2 billion active device and full preferred control has an unique advantage of the App Store-Apple. Historically, combined technologies from existing technologies (websites, mp3s, GPS, 3G / 5G, etc.) with intuitive interfaces to change how we live.

You do not need to compete in model performance. Should only combine AI in a way that enhances the “apple magic”.

So what is Holdup?

Apple explicitly understands the opportunity. Apple intelligence campaign points to awareness about open integration points. Take Siri: Apple already belongs to our devices called “sound gate”. These phones are full of rich contextual information (preferences, habits, history) that will strengthen the next level AI interactions. We all want to say “Hey Siri” and apply real results-orders, posts, procurement, reminders, edit, and apply.

Imagine Siri’s Ordinary Row Starbuckswithdrawing with Pantri InstacartTrade of robbage or post LinkedinForced to touch your phone without changing applications or even for this issue. That’s the vision. Generative AI is like a missing piece to finally perform SIRI’s promise. And because you are apple, we must believe that it is safe and privacy.

However, the instructions of internal delays and cultural confrontation did not have the relevance or vision of the EU leadership of Apple. The last Apple research paper was widely criticized to lose the “reason” ability to “cause” the LLS “reason” ability to ask the “reason”; The LLMS works incredibly well in the real world context, regardless of what happens within the model.

Customer obsession

Such skeptics are potential for Apple’s AI leadership spark and no more weight. However, Apple has a more cultural column that can be seized soon – the customer obsession. The truth is that the generative AI will make iOS experience better when combined well. This gravity is strong and the apple responds.

There are signs to Apple. The rumors to obtain and hire a partnership to fill in the gaps in leadership and abilities. Such a rumor: a Possibility of confusionAi-local search engine.

Why would this be important?

Confusion, respectful AI voice Aravind Srinivas leads. The company is aI search with about one billion monthly survey. Because Apple needs to use the future in the future, there is a perfect conformity in a “Answer Engine” for the development of Apple to develop Siri, Safari. Siri, portellexity’s technology (plus Srinivas visibility), sound and aI can help you enter a world where search is seamless, useful and deep inteav.

And Apple has funds for this to happen. One of the most powerful brands of $ 130 billion in cash and techniques can be easily employed or can get the talent. Take into account Metawhich Throw mass amounts in ball AI figuresAlexander Wang, including a scale Ai, a safe super manager Ilya Sutskives and others. Apple has a more attractive platform to offer the same entry and controversial way.

Thus, although the apple seems behind, it is likely that in the middle of deliberate acceleration. You do not need to build the next best model or to give AI as a study area. It is necessary to enthusiastic experience in this new layer. That’s the best thing.

Apple’s goal is the AI ​​ecosystem to work for private, reliable and seamless. When it comes to, it will always feel like it’s. And Apple will continue to build the AI ​​headers, but always by doing what is always: by putting the customer first. In this place, we would bet this place when we saw that this place in this place.

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