Elf Beauty Hailey Bieber’s Rhode receives skin care brand for $ 1 billion

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Model and entrepreneur Hailey Rhode Bieber came with a billion dollar ideas and now pays money to get this amount of cosmetics giant Elf beauty. On Wednesday, Elf Beauty, the Rhode Rhode Lifestyle Brand, $ 800 million and the cash and shares to be paid in the closing, the additional potential earnings will receive additional potential earnings for the next three years.

The singer is married to Justin Bieber and actor Stephen Baldwin’s daughter.

Rhode, “It’s broken beauty space”, Elf Beauty CFO Mandy Fields Fortune. “Hailey has set up a brand of zero dollars for $ 212 million in less than three years.”

Rhode, aimed at care of makeup and skin, has established a strong direct consumer work. The three main products, peptides launched with glass, barrier recovery cream and peptide lip treatment and expanded its proposals since then.

The noise in social media for Rhode is material with more than 3 million trackers Instagram. Rod Won $ 248 million Media value (EMV) earned in 2024, according to Creativeniq, about 366% of the Creativeorig, which is a means of marketing. Bieber’s Private Instagram account There are 54 million followers.

Rhode’s products are currently available at Rhodeskin.com and have work to start the first physical partnership in plans Sephora By the end of this year through North America and England.

In the world of cosmetics in the Rhode entry level Prestige category, the beauty of Elf is a more mass market. Getting a rhode helps elf beauty, customer base, channels and supply chains, areas. Rhode produces in the United States, in other regions of Asia and Europe. “We have a disciplined approach to M & A,” Azerbaijan acquired Naturium in 2023 to $ 355 million in 2023, and the presence of skin care in the skin.

“Rhode diversify our portfolio with a fast-growing brand that makes the best of disasters,” the chairman of the AlF and CEO Tarang said.

Elf beauty Lovely brand Gen Z and Millennials and gene are gaining popularity with Bieber and are between the popular and affected links. The company also collaborated with the actress Jennifer Coolidge and singers Meghan Trainci, Alicia Keys and Manuel Turizo.

Bieber will continue the founder as a creative creative worker and innovative head, creative direction, product innovation and marketing. “Along with Michaounders Michael D. Ratner and Lauren Ratner, I look forward to this exciting new chapter in the brand,” he said.

Earlier this year, Bieber hit investment bankers JPMORGAN CHASE And Moelis to find a buyer for the cosmetic brand, According to reports. Sale of celebrities built beauty brands 1 billion dollars passed In 2023, the growth of annual growth in the annual compared to the annual growth increases the growth rate of the general beauty industry.

This story was first displayed Fortune.com

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