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Tarang Amino E-Commerce Grow on Elf Cosmetics
Elf beauty recently signed in a definitive way agreement to obtain Founded by Hailey Bieber, the famous Skin Care Stamp Rhode, 1 billion dollars megadeal.
The agreement includes $ 800 million in terms of $ 200 million in terms of $ 200 million in cash and additional potential earnings on the basis of the future growth of the brand for a three-year period.
“ELF beauty has found a similar violation in Rhode,” said the Elf Department and CEO Tarang Amin. “Rhode shows our portfolio with a fast-growing brand to better develop our portfolio. We are excited by the fully adaptation with an Elf beauty meeting to create a different company of Rhode. Rhode is a beautiful brand that we believe that the rocket is ready for growth. “
Brand of bieber“One of everything is better,” the last year, and on March 31, 2025, a total of 212 million US dollars took place more than net sales.
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Elf beauty chair and CEO Tarang Amen and Rhode founder Hailey Bieber (Elf Beauty / Fox News)
Although Rhode’s products are currently offered on Rhodeskin.com, he planned to launch a physical partner with Elf Retailer Sephora This year, along North America and England.
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Bieber will continue the role of the founder and serve as a creative creative employee of Rhode and the creative, product innovation and marketing.
He will also act as a strategic adviser to combined companies.
Hailey Bieber, husband and singer Justin Bieber, began with Rode in June 2022. (Getty Images for Kevin Mazur / Roc Nation)
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Rhode, the 2024-earned media value (EMV) was the EMV growth of more than 57% compared to year 1 year.
“We can not wait to bring Rhoda to the faces, places and spaces,” Bieber wrote in a statement. “Since the first day, I look forward to our brand management with Michael D. Ratner, with the ability to make and publish our partnership with the beauty of the beauty and hybrid, which can use it with many innovative products. Lauren Ratner.”
Joint founders Michael D. Ratner and Lauren Ratner and CEO Nick will continue to remove the brand of the company from the company Los Angeles.
Rhode, this year is expected to start the first physical physical partnership with retailers Sephora throughout North America and England. (Paul Weaver / Sopa Images / Lightrocket / Getty Images)
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Elf beautyA budget pharmacy established in 2004 is the number 1 brand in Eguce’s beauty brand, US cosmetics and cosmetics.
The company, five years ago in 2023, and to accelerate the skin in 2023, and in 2023 in 2023 Naturium’u began ELF skin as a brand.
| Ticker | Safety | Last | Change | Change% |
|---|---|---|---|---|
| Elf | Elf Beauty Inc. | 90.45 | -1.33 |
-1.45% |
In terms of the definite agreement, Elf beauty, $ 800 million, $ 800 million, $ 800 million worth of money, $ 5 million or about 2.6 million shares, new edition shares of shareholders with certain customary purchase grades.
The expected operation, which will be close in the second quarter of 2026, has earned $ 200 million worth of potential for the future growth of the brand in the post-post period. The purchase price on the closing purchase offers March 312 million to $ 312 million.
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Cash considerations are $ 600 million debt financing. Part of the shares provided to the founders and certain key workers in the operation will be subject to locking agreements and will be liberated within one year.
