EXCLUSIVE: Open Sound Builder Ty Haney increases $ 11 million for the second start

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– Loyalty Program. Open sounds Founder Ty Haney launched the second beginning, try more than three years ago (or TYB). It was Peak Web3After leaving Haney’s sports collector, it was very interesting after determining the beginning of the 2010 in some ways.

Today, Haney still builds TYB, which is still 38 employees, and it is about the rise and collapse of the blocksons / cryptoch / NFT-Mania. A layer of loyalty infrastructure for the consumer brands of the platform, Haney is what they call “community trade”. Two hundred brands, like 2 million users, mainly use the platform as a female woman.

Haney just lifted a series of $ 11 million for TYB, Fortune is the first report. Round offline enterprises and strobe enterprises, Coinbase Ventures, Castle Island was associated with offline enterprises and strobe enterprises with the participation of ventures and unusual enterprises. This conveys its total capital to $ 23.5 million.

To chat with Haney on TYB, you can feel his excitement. A few years after the drama cover The open sounds, which included the speech and return of the plaque battles and the return of Haney, were pleased to take the first step again. “I love this stage. I love building something from scratch,” he says.

Getty pictures to create and cultivate Craig Baritt /

Brands that use TYB, a sunglasses similar to the beauty industry, from rare beauty and Sentie. “As a category, beauty has opened significantly for us,” Haney said. “(Beauty) Consumers already create so many content and take part in ceremonies around brands.” Poppi, urban dresses, actively established. Crocs and away from the platform soon.

Consumers in TB participate in the challenges participating in the game, collect collection items and have block-effective loyalty profiles that can obey brand from the brand from the brand. The use of a TYB is a lifetime of purchase and sale and 28% higher, says Haney. Monthly markings for brands crack 40%. Haney tells brands that TYB is more than 5% more than 10% more profitably than putting all the dollars against Instagram or Facebook. “

TYB prepares a user’s loyalty to a brand on the map and “proximity networks” that can apply to the other. “Me something nike inside something I’m three levels of me?” Haney explains.

He brought a lesson to ten million people with open sounds and grows with him. “I have been more complicated because I am able to collect money, and as a result, as soon as possible and dilute as possible and as little as possible.

Emma hinchlififfe
emma.hinchlififfe@ Fortune.com

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