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When Amazon Director General Andy Jassy, President Trump asked about the influence of the new heavenly high tariffs In an interview in CNBCThe extensive vendors of the e-commerce giant will work to “pass this value” to customers and understand what they do.
However, when some brands and merchants try to do this over the past two weeks, Amazon systems have been punished for those who are selling on sale Fortune This week.
These penalties are “Add” to “Add” to the basket or “Buy Now” in the product pages used by Amazon buyers now. This can be a death to a product for a product for a product.
Historically, the reasons for pressing the Amazon Shopping box, protect customers from valuable-gouching, seller or brand, tried to put pressure on a seller or brand to lower the prices on their website or competitive retailer. From a central point of view in the antitrest state of the Last Strategy Federal Trade Commission against Amazon.
But in the opinion of the seller who speaks Fortune This week, the growing price of the seller in Amazon is applied to existing currents when the seller is on its website and any rival sites and the seller is the brand of the seller.
Anthony Preston, the owner of the wall sticker brand sold on the wall scalet, said the wall decipes Fortune In their products, the prices were fined in Amazon to increase about $ 2 or about 5% to 10%. Preston, the products made in China, now 25% more cost from its growing tariffs. Amazon’s valuable fears, “But it is not applied here,” he said.
“This (vendors) tries to catch their heads over the water,” he said.
The CEO of a house furniture worth $ 100 million worth $ 100 million in Amazon, which tried to increase the purchasing box on Amazon these days to compare the President Trump’s Russian tariff tax attack.
“It’s our product,” said the chief executor who demanded anonymity for fear of taking revenge from Amazon. “It is extremely overseeing to punish us to raise prices.”
Some sellers talking Fortune After complaining to Amazon, they said they could pass many price growth after some price growth, but many say failed with their appeals.
Amazon spokeswoman Jessica Martin did not solve these vendors directly, but the product lists continued to be in line with the purchasing box placement When other websites are the same or lower price than the same product.
Amazon finds herself in a difficult situation to make sure. Some price-gougerers allow the sellers to collect prices as they see fit, but also to focus themselves in Amazon to a sharp price, or not for safe reasons or not.
In an interview with CNBC, Amazon’s Jassy repeated several times, the company does everything to keep the prices as low as possible.
On the other hand, this can remove the price increase by sellers in the simplest and legal way to heal the current tariff environment. The higher prices can also ensure that products from China for US merchants Enjoy Chinese-based rivals facing higher tariffs in the United States, but other advantages that have lifted a feet of money and a long time.
Speaking some Amazon owners Fortune The production of production in China will take time to think about the low-tariff nations. Others, like Fortune Previously, it was not a choice for the type of products they sell. And they added that some suppliers suggested and what suppliers suggest that they falsify the US customs service, which falsified the import of the US customs service, said they could pay low tariffs Fortune reported only.
One of the issues for the Amazon vendors is that the increase in the price increase level is not completely clear. Amazo’s Fair Price PolicyFor example, a seller is a seller of the seller when determined by “a price of a product or service that is significantly higher than the latest prices offered in Amazon.” However, the policy does not determine what is “significantly high”.
Preston, the owner of the wall deceaning, helps to manage his participation in Amazon to other brands. They recommended that customers try to lift prices slowly over each other in a few weeks, but also avoid increasing prices on the entire product catalog of a brand in Amazon. At the same time, some merchants encouraged to sell up to five in the things called “Virtual Packages”. It can sometimes allow the seller to increase the price of prices, albeit around the Penalty System of Senders. Preston recently used the same tactic to sell some of the same tactics, used to cancel the growing costs of increased tariffs.
Again, it acknowledges that this may not be enough to save Amazon vendors, which were shot in official documents that they could not adopt their existing prices.
“If the Amazon ecosystem will hold alive, we have to do something,” he said.
Are you a current or former Amazon employee or a seller with a hint to share on this topic or share? Contact Jason Del Ray jason.delrey@fortune.com, jasondelrey@protonmail.comor via messaging applications signal and whatsapp 917-655-4267. You can also contact him LinkedIn or @delrey side X, @jdelrey on topics and In Bluesky.
This story was first displayed Fortune.com