Ferrari CEO says 40% of new car buyers are more than 40 years old

Fraris The Director General of the Luxury Car Manufacturer is becoming increasingly popular among young shoppers, 40% of new buyers are 40.

Reflect an important rise over 18 months agoWhen Ferrari was the head of this figure, this figure stood in 30%, he said.

Ferrari CEO Benedetto Vign, “40% of new customers has been less than 40%,” CNBC told CNBC to CNBC in Singapore.

“I do not know for other brands, but for us is an achievement thanking our team,” he said.

Maranello, the Italian-based manufacturer, is known to keep the production of cars that want to protect the promise of brand’s exclusivity. Indeed, in the last year, three-fourths All Ferraris sold to existing customers.

Famous, founding Enzo Ferrari Once gossip The company “always offers a car less than market requirements.”

Vigna shared several samples in the conversation of Firavid, several samples, the company has broadcast live recipients who call to accelerate production. However, one-two-year waiting period was part of the “very pleasant” experience.

“A 78-year-old customer should buy Ferrari and said,” See, I can’t wait two years. “I said:” This motivation said, “said Vigna CNBC told Robert Frank on Thursday.

“Another guy, young, 37 years old and said,” I would like to buy a car before I was 40 when I was old. “I said:” Don’t worry, you will get it when you are 39, ” he said.