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LEGO can open a set, feel equal parts and exciting. Numerous bricks and small details that are enthusiastic to attract children, brick castles, city skylins and more to attract children in a box for 92 years
Several companies have been able to repeat the success of Lego so far. Reconstructed with turning toys with Toys, Generations, Adult Toys.
Since a modest start in 1932, the carpenter was nothing but a project of passion, and Lego toys became an invaluable part of childhood. Name the subject and there are a set to whether it’s architecture, anime, racing or jazz music for this.
In decades, Lego can be replaced by very addictive and attractive electronic gadgets. But it was not the case – everything could be better for the Danish company, everything was. He gave the results of record results in 2024 12% Sale Increase against a 1% reduction in the toy market.
What is the colorful brick of Lego’s hidden sauce (and more recently) to keep children (and more recently)?
Fortune Gives a exclusive appearance behind the mystery to keep Lego’s product development and sign brand.
It shows that Lego is one of the long-lasting topics, which makes it unique to his approach and helps the test of time. Space was one of the 1970s toys (“Gala” and the other official categories of “city”. To represent the secrets of the future, as the past, the popularity with the past, he endured years as captured Children’s imaginations as the world of endless possibilities.
“Lego construction is a passion in its right,” Julia Goldin, Lego’s Chief Product and Marketing Officer Fortune In an interview last year.
Listening to children for children
LEGO has understood that the children did not have any proxy to understand what they wanted without hearing from them directly. Goldin did this deliberate decision about 10 years ago, and this helped the company to change how to play the toy.
“A LEGO set is unique, above all,” Golden is the concept of spectators, “Gold is not just to understand what will be interested in them, but what is the right dynamics of experience.”
According to Frédérigue Tutt, Frédérigue Tutt, according to Frédérigue Tutt, the market research company is another factor that the next generation can move from the next generation to the next. Unlike unwise games, parents think that their children use lego toys, engineering abilities or creativity.
“When the parents receive Lego for the child, they think that it will help them build this,” Tutt said Fortune. “They (Lego) try to develop products for everyone and everyone.”
Turning an idea into reality
As a long toy producer, Lego has always prepared a well-greased machine to help create new ideas. The company once a year is a “refuted week” – it thinks like a fast brainstorm session associated with the beginnings that spur new concepts. Designers worked on fresh ideas or existing ones who give creativity freedom outside the daily schedules. The goal does not have a checklist that needs to achieve to see if the potential lego set can be converted.
The next step is to find the elements that explain the stories, including “troubled” models, and ensure that LEGO astronauts or purple collection crystals are easier to play.
In addition to the company’s designed toy developers, the company hears direct audience.
“We also expand test products with many children,” he said.
The company brings together the world to see China, more than Germany. This process has given one of the critical elements we have seen in the spacecraft in the spacecraft today, today Meehan, the head of the company’s recent space campaign.
One of the children named “DIY tests” in one of the space, he flew around a vehicle with wheels, collecting foreigners along the way – was not part of the design of the initial set.
“We are very practical, but there are eyes of children, but it was a perfect spacecraft that has a complaint. But he had more aliens.
Adding aliens to Lego sets A Lego Space StationOtherwise, a flat set adds more layers to things that can be and marks the sets of sets from other categories to each other. For example, Lego foreigners can also be found in space scientific laboratory and rover kits. Little Green Beings Deliberately prepared to look like a replica of Lego builders, Meehan says Fortune.
May make the quality and complexity of Lego makes their products expensiveMore pricier than the latest iPhone. It is, especially the products removed from the market, are rarely. The updates of their products made them dream of the collector and even the object 100,000 dollar topever In the United States, the company says it offers sets in various price points, so it does not feel anyone’s price. The most simplified products may Cost a single digit dollarjust as part of 7,500 Millennium Hawk The gang may cost about $ 960.
For the love of detail
To make sure the lego’s quality and detail care is not a new phenomenon. The founder of the company Ole Kirk Kristiansen, surrendered to it seriously To his sonThree layers of paint to rush one time in one time, trying to use two instead of two instead of two times and were rebuked.
The company’s affordable is not only to the cosmic creativity or the development of the toy development, but also to its work. For example, while discussing the pipeline for the next few years, Goldin, who looked at the current performance of the company, strong meetings.
It is linked to how many Danish companies are inherited as a toy manufacturer, how to play in their legacy, its age groups, interests and experience levels. Space theme, MEEHAN explains, three types of viewers can be directed: Storytellers who admire the subject; Amateurs who are interested in learning about the field; In general, those who are involved in everything, including the artistic.
“It is another force, both young children and adults with adolescents or complex pieces. So they grow with you,” he said.
Camel approaches, lego prices and designs and designs and designs apply to how and how markets for the future Mature fanatbaseto ensure that a toy is a toy for everyone. But something is confident: the company gives the company, lego toys, because the lego toys give their character.
Goldin says the Lego fans “really differently,” the small elements of the “as they brought very excitement.”
“It’s more than a toy because there is a very immersive experience,” he said.
A version of this story was originally published Fortune.com August 25, 2024.
This story was first displayed Fortune.com
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