From Ireland Visia to Italian Cheese, US Tariffs Rattle AB Exporters


June O’Connell, the founder and director of Skellig producing Irish demon and whiskey Six18 Distillers, said the business was very heavy this year.

Paul McCarthy | Different Six18 Clamping

Throughout the “Last Road in Ireland”, June O’Connell’s June-West Bank, June O’Connell’s Job Skelligi Six18 is an intensive process with a time that drows through the ATLANTIC, rain and cool temperature.

After America’s first spirits were ready to sell in 2019, it was a natural target market, Given the great appetite for strong dating and rewarding drinks with Ireland. As an independent supplier, negotiations with distributors, marketers and retailers, in early 2023 in early 2023, in November 2024, he left the first products in the district Kerry.

Then the political tide began to rotate in the white house.

“It was clear whatever happened, people were trying to take a large number of products before the tariffs. Some warehouses are not sending, and it is not only a priority.”

Corte Madera, Irish whiskey bottles in a store in California. The United States is the main market for spirits developed by the EU, which makes up 20-40% of exports for most manufacturers.

Justin Sullivan | Getty Images News | Getty pictures

Since the beginning of the year, President Donald Trump’s unexpected tariff ads have developed all sizes.

Especially the European Union, 198 billion euros ($ 231 billion) in financing the United States with a trade surplus drew Trump’s Irad

O The tariffs claim to be required to form a more balanced connection; EU officials claim that trade will be even more even more among more goods, services and investments and increase the purchase of oil and gas to narrow the gap.

Last weekend, Trump’ın announced the planning 30% click on the EU with a quilt tariff rate After the last minutes of the last minutes, the talks could not do a framework. A great uncertainty is hanging over The ability to hit a deal In the next two weeks and which details or make concessions can contain.

‘It will be a situation to lose’

Trump management has already introduced a 10% initial fee in EU imports, higher rates truck and metal.

This is Britain’s trade deal with the United States The protection of 10% of the preliminary tariff with some sector exemptions believed that this could be the best hope of Europe. Financial times Reported on Friday This Trump is now pushing more lines in EU talks and pushing 15-20% of tariffs by informing people. CNBC did not confirm the report independently.

US President Donald Trump, on July 15, 2025, talks to the media for leaving the White House in the DC on 2025.

EU How is Trump preparing for the tariff deal in the chicken game

The EU’s food and beverage trade in the United States is almost 30 billion euros, and the trading group will hit European manufacturers and farmers to increase the selection of any escalation and options in tariffs and increase costs for US consumers.

Even 10% USA tariffs applied in April Skellig’s Skellig’s O’Connell, Skellig’s Skelonnell, due to the higher the last price of additional prices, affected the price higher than the supply chain.

“30% (tariffs) in terms of price would be unavailable. The whole situation is definitely drowning the situation of your ambition.”

For French Distillery President Franck Choisne, 10% tariff can be managed only. Founded in 1834, Commission, Liqueur is the best known to make a threesome, – Margarita represents approximately 25% of the United States, used in Margarita cocktails.

Locksmith, which produces spirits, including the triple SEC of France. President Franck Choisne said 30% of the US tariff could double the sale of the market.

However, choisne notes that 10% tariff comes from a hit from the foreign exchange market. One Weak US $ This year, the import of US foreign goods is more expensive to import an additional moisturizer on demand.

30% of the tariff, moreover, exchange rate effects are reflected in total consumer prices in total consumption prices, which are at a level that can reduce its company’s sale.

“President Trump wants a better balance between imports and exports, but at 30%, this 30% will respond to the EU at 30%, trade will be a situation,” he said.

US exporters Products like Bourbon He also suffered, a factor, this will eventually negotiate with the zero tariff agreement for the spirit industry.

The wheels of more than half a million tires in the Italian village of Lombardy, Graina Padano cheese have released the supply lines of business. The company, which also includes parmesan and other rigid cheese, exports more than 70% of its products, and the United States is 15% of the total turnover.

A salesman, Ah Ayar Padano in a supermarket in Turin, Italy, in April 17, 2025 occupies an Italian cheese.

Stefano Guidi | Getty Images News | Getty pictures

According to the President and CEO Atlio Zenetti, the volatility created by tariffs this year, unlike any time, a large number of additional administrators.

“It gives a large number of uncertainty and does not allow a real strategy,” he said, higher prices are trying to send as many products as possible before accessing it effectively.

Zenetti said that the weaker dollars and tariffs increased US retail prices by 25%. “Of course, the growing growing, the United States was re-re-re-reflected with wholesale and retail prices, and we are afraid that this will affect the volumes,” he said.

Supply chain shifts

Litting the tariff effect for some businesses envisages the choices of the new supply chain.

In Germany, the British Chamber of Commerce LubBock Company firm Firm Firm Firm and VP partner said they think that some EU manufacturers will be able to transfer the lines to the UK to try to take advantage of the existing 10% agreement. Thus, the “Rules of Origin”, which determines the source of a product for tax purposes, must travel the complexity.

Deep Diving: Trade in US-EU numbers

Altmann acquired the example of a German kitchen device manufacturer in the United States, with cheap demand from Asia and imports them to the EU in the lower tariff rate. Turning the recent council process to a factory in Britain said, said, 10% to take advantage of 10%, potential – 30% to the United States

“For a long time, we cannot face the differences in this great tariff, but it is very important, even if you are cash in a few months,” he said.

Elsewhere, large corporations are considering changing at least some kind of production to the German giant of Germany SiemensFor example, CNBC told CNBC that the engineering group has taken steps to localize and the engineering group Bosch is a priority to expand local American work.

However, Six18’s O’Connell for Skellig, it is not possible to produce moving. It can not be transferred to another place, like the production of “origin-protected” items – Irish whiskey, Italian Parma or French champs.

Instead, O’Connell focuses on new potential markets in Asia, Africa and Latin America, but it has difficulty doing it in places without a solid existing whiskey. Combine distillation Franck Choisne, this time is found in a new place, the resource can be expensive, expensive and years. In other words, there is no easy adjustment to decrease in US sales.

“Sometimes like this, I try to remember that I am in an industry of about 700 years, require patience and reminds that things do not last forever,” he said. “You just have to manage the managers.”

– CNBC’s Sam Meredith helped this story.



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