GamesBeat Summit 2025: Unity CEO on rebuilding trust with the community

Matthew bromberg He recently hit a one-year anniversary as the General Director of the Union. And in that period, the popular game controls a large number of changes in the engine manufacturer.

In the 2025 event in the gameBreaty summit in Los Angeles, Bromberg, AP Tech Journalist Sarah Parvini said with the thoughts on the sector and the company was associated with the company May 2024. At that time the company passed a few months mass support Developers (later returned) due to controversial price changes.

So far, Bromberg is noteworthy to make sure that the union will be a reliable partner for the developers again.

“In the last year, in a modest way as modest as possible, we are working hard to deliver a stable performance program that helps you back and refund and innovate this position and innovate this position.” Bromberg said. “And indeed, pay attention to our value and contact our society and our customers with our society and our customers. We have a little away from us.”

According to him, everyone in the company has made an effort to see more time to spend the needs of society and add more value to them in the engine tools. Part of that plan will allow the unity to establish a faster and more effective play and more time, which is associated with entering the workflow in the Union 6 in 6.

These AI tools will be presented in the upcoming Unity 6.2 update.

“[We’re] You can actually build the best sex products, gene AI products and other products, and can be built directly to the unity editor’s workflows – “Bromberg” and you can save and work inside the same windows where you work. We believe that these tools will be more deeply accepted [by the industry]”

Based on the 25-year career in preparing games, Bromberg said that the “vast majority of gaming” in the future will use the “vast majority” to make more games.

“I believe it is the main effect that AI’s [on development]”He said.”

In the meantime, the unity is hoping to modernize the engine platform and use it as comfortable as possible to use both developers and developers in the future. And this is constantly hoping to keep a strong connection with a society to always reach the original way.

Many union’s customers saw these changes. Bromberg, one of the largest customers of the union (for more than 15 years, has been used for more than 15 years older than 15 years), said that this person felt “completely contemptible” about the company a year ago. However, their prospects gradually changed that united union developers listen to the developers more and began to check with them.

The client said everything felt different now and the company went towards a better direction than before. Bromberg noted that when he joined the union in 2024, “Nobody in the true sense of the word” said something similar to him.

“It seems that it looks clear, like the rash, asking what they needed, and then you work hard to prioritize these things then then it’s better?” said Bromberg. “[The goal isn’t] Be perfect – just try to get better every day and the advancing of organizations. “