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Gen Z and Millennials are consent: their obsession Pokémon Can never stand up.
Despite the Japanese franchise near the 30th anniversary, especially young men continue to be a lifelong mission to “catch all” and sometimes spent hundreds and even millions of dollars by collecting millions of dollars.
Part of the “Boy Math” can bring significant income to invest in cards, and the issue may be a fact.
Pokémon cards have seen the largest long-term increase in all card categories: According to the information provided, more than 20 years have increased by 3261% Fortune from Card ladder. Despite an investment of a year, the average Pokémon card is up to about 46% Hot stocks like nvidia In 2025, up to date or 12% of the S & P 500, the refund rate.
When cards should be in a rare and tidy position to make significant earnings, they have left retail shelves like industrial anger Diamatic and Target bare and even limited restrictions in some stores or breaks to sell Absolutely. And online, bury the sales market in new heights.
Users ebay According to GM of the GM of the IRAND, VP and global collections, Pokemon increased by about 14,000 times in 2024 ” ebay. And paired Pokémania with a continuous demand in the sports card world (thanks to athletes like Caitlin Clark and Michael Jordan), a perfect opportunity for the trade card industry. The total cost of the cards in eBay increased a quarter of a row.
“Trading card hobbies raise a large balance of technology, innovation, society and modern creativity, new sets, stories and characters. Fortune.
Another influence cannot show more interest in Pokémon cards, especially Logan Paul. Youtuber, known for professional wrestling, boxing and establishments, entrepreneurialMillions of dollars have spent a purchase card, and then gained a profit from millions of views arising from his content.
“Nostalgia + Business = New Art” said write Then on social media Spending $ 200,000 to cards.
“These things are evaluated as crazy because the collection items become very low supply and high demand works of art.”
Cliff Hawkins / Getty Images
Logan Paul, Floyd Mayweather’s 2021 Boxing match wearing a Charizard Pokemon card chain while entering the ring.
In 2022 he break PSA 10th grade (in perfect condition) Pikachu illustrator card for a Guinness World Card for a Guinness World Card for a world record Pikachu illustrator card for $ 5.275 million.
“This card costs more than my ranch. 84 Hekraine Ranchim said Paul said the time.
Tiktok, including other social platforms, is packed with the creators of content that dedicated to purchasing their lives, boot and sale of the card.
But the joy of collecting or making earnings for some, not working until planned, with the last call Dave Ramsey’s Personal Finance Vodcast shows how bad the obsession for some young people.
“I’m a big mixed. I went behind my pregnant wife and collected $ 26k in credit card debt in four months” Called the caller.
“How much did you stack 26k dollars?” Ramey asked.
“Pokemon cards – trying to buy a bunch and sell online, but it didn’t work.”
Like other collectors, trading cards can be considered for “commodity” and even the art account Jason HowarthPanini America, marketing and athlete relations in a sports card company SVP. However, it depends on your intentions to consider the real investment opportunity.
“For some people, because they look like an investment (collect). Others do it for his pure fun,” he says.
Large and large, most collectors see such a deep end and extreme financially irresponsible and as a pleasant pleasure instead of a hobby. This includes Ryan hogePSA president, one of the largest companies assessing the status and originality of trade cards. He personally enjoys collecting them in a closet, but with tens of thousands of cards.
“I think sometimes people want to break out of digital and are a good performance for it,” says Hoge Fortune. And you just interact with a community as you think of something in your hand, but also like having similar interests. ”
Last month, about 125,000 fans took part in the second annual congress around Sports and Collection in the Second Annual Congress of Fanatics’ (Trade Card Company Balls). And the descendant of the incident saw the generation and former gymnast Livvy Dunne get a card Professional baseball player girlfriend for $ 2,850. This Convention on National Sports CollectorsBringing 100,000 fans, this summer is set for this summer outside Chicago.
Although the trading card industry was on the eve of disappearing after the extreme product in the 1990s, it has been restored and grows. Spanish cards bring $ 1 billion in revenue from annual income for manufacturers and retailers Athletic. Pokémon brought a similar number of one similar number and last year was the only toy for $ 1 billion for sale. Sirka Information.
Although 75 billion Pokemon cards are produced (enough to exerse 165 times by the end of the earth), demand is still Skyhigh, Pokémon Development and Community Deputy Community Assistant.
“We print the maximum potential to deliver the biggest card possible to fans for current expansions while protecting quality standards in demand,” Fortune.
“Growing up with Pokémon now means to share this passion and often reconsider your passion and reconsider the old Pokemon card collections and recreate the old Pokemon card collections and reconstruct old Pokemon card collections.”
Causes retailers as an opportunity within the card industry Gamestop to pay more attention. The electron store said First quarter of 2025Collection as Pokémon and Sports Cards, the company was 29% of the video game program on sale.
“We focus on trading cards as a natural extension of our existing business” Gamestop ceo ryan cohen He said last month at the company’s annual stock meeting. “Trading card market, sports, Pokémon or collection items are adapted to their inheritance. It corresponds to our trading and model. This is a basic customer database.
The industry continues to admire even world leaders. This year’s Easter egg roll in the southern lawn of the White House, President Donald Trump seen with a trade card Last year he described his assassination attempt.
And in the last meeting with a young student, PAPA LEO XIV The trading card was not ashamed of an angry More than signing a “Popplio“Pokemon card.
“You have the first thing you want to do if you have a card package, and you hope to buy this hot rookie or get your favorite team player,” said Panini’s Howarth. “If one of those things happen, you are amazing.”