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A new report estimates that the EU will be a larger part of the online shopping process on the occasion of Amazon’s Head Day starting on Tuesday morning. The annual sales of Amazon, which is four days (July 8-11, 8-11, 8-11), 23.8 billion dollars for sale are forecasted for sale in the annual sales selling online trade sales.
An e-commerce department is regularly watching the relations of regularly for online shopping events such as Black Friday and others, Adobe watches online trade online trading. The company’s analysis covers 1 trillion visit to US retail sites, including 100 million SKUs in 18 product categories.
This year, Adobe forecasts that the main day will be the equivalent of “two black Friday.” Compared to $ 23.8 billion in the four-day period, 28.4% will represent $ 9.6 billion in the annual growth and last year’s comparative period.
Mobile will be a large part of this equation, more than half of sales (52.5%), but this year, the generative AI will play a role.
During the day-to-day event, Adobe estimates that traffic will increase from generative AI sources to more than 2 of the year. It is still a small source of other channels such as paid search and email, but Adobe thinks that consumers will continue to grow because of the use of AI use value for shopping.
The company noted that the GEN AI-powerful conversation and browsers are used in the 2024 strike season, 1,300% from 1,300% from 1 to December 31, December 31, 1,300% from December 31, 2024.
The company also asked 5,000 US consumers survey, which explains the public AI research (55% of respondents), product recommendations (43%), finding gift ideas (35%), find unique products and find shopping lists (33%).
92% of those who use the EU have increased purchase experiences and 87% said they have used more than AI for larger or more complex purchases.
AI providers capitalize this trend by integrating AI to shopping as Google Gemini advanced product search, and there is with Openai Adding shopping features in Chatgeptfor example.
Adobe’s forecast says that consumers will be aimed at discounts dressed in dresses with the biggest deals of this main day. Needs for school will also manage sales this year.
